Archive for October, 2011
Web Video Marketing – How Small Businesses are Using It
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Web Video Marketing Questions
More and more of my clients are questioning me about web video marketing.
Can I get a video on my site?
What should my video say?
How much does it cost?
It’s interesting that I get these questions, but very few ask me, “What will web video marketing actually do for me?”.
Web Video Marketing Answers
Although I answer with that web video marketing will
- improve understanding of your products or services
- provide visual and audio experience for the watcher
- enhance your credibility and trust
- make you an authority
- differentiate you from you competition
- make you rich and famous (ok maybe not…but is has done that for some)
These are certainly benefits, but I make the mistake of describing how specifically web video marketing is making a difference to my clients.
In the article below, Fox Small Business Center describes how several businesses are using and benefiting from web video marketing.
Small Businesses Weigh In: Are You Using Video Marketing?
smallbusiness.foxbusiness.comFor many small businesses, video marketing is uncharted territory. Blame it on lack of resources, intimidation or even just too little time, small businesses are often late to the game when it comes to web marketing and social media branding.
If you’re not already using web video marketing, have a look at it. There’s many types of video that can be made for your business and the cost is no longer prohibitive.
Webinar Marketing – Solving the Problem of Promoting Your Webinar
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Webinar Marketing Concerns
One of the biggest concerns that I manage with my webinar marketing clients is the fear of nobody showing up. “But Ed, what if we put time, money and effort into this webinar marketing thing and nobody registers? I’ll have to answer to (boss, colleagues, directors, board, wife, etc.)”
Even though I assure them that that won’t happen, until they see the registrations come in, the tension is there.
Webinar Marketing Promotional Channels
One of the biggest benefits of using social media to promote webinars is that there are so many different channels for promotion.
In this article by Studio1C, a creative design firm in Las Vegas, seven different media are listed to find an audience for your webinar.
Using Internet Marketing to Promote Your Webinar
www.studio1c.com11/11/11
Promoting Your Webinar, Ideas to promote your webinar.
Don’t worry, people will show up. Generally not as many as you would like (sometimes to your surprise many more show up than expected). For effective webinar marketing, always record the webinar and re-use it and please, for heavens sake, follow-up with the attendees.
