Web Video Marketing – How Small Businesses are Using It
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Web Video Marketing Questions
More and more of my clients are questioning me about web video marketing.
Can I get a video on my site?
What should my video say?
How much does it cost?
It’s interesting that I get these questions, but very few ask me, “What will web video marketing actually do for me?”.
Web Video Marketing Answers
Although I answer with that web video marketing will
- improve understanding of your products or services
- provide visual and audio experience for the watcher
- enhance your credibility and trust
- make you an authority
- differentiate you from you competition
- make you rich and famous (ok maybe not…but is has done that for some)
These are certainly benefits, but I make the mistake of describing how specifically web video marketing is making a difference to my clients.
In the article below, Fox Small Business Center describes how several businesses are using and benefiting from web video marketing.
Small Businesses Weigh In: Are You Using Video Marketing?
smallbusiness.foxbusiness.comFor many small businesses, video marketing is uncharted territory. Blame it on lack of resources, intimidation or even just too little time, small businesses are often late to the game when it comes to web marketing and social media branding.
If you’re not already using web video marketing, have a look at it. There’s many types of video that can be made for your business and the cost is no longer prohibitive.
Webinar Marketing – Solving the Problem of Promoting Your Webinar
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Webinar Marketing Concerns
One of the biggest concerns that I manage with my webinar marketing clients is the fear of nobody showing up. “But Ed, what if we put time, money and effort into this webinar marketing thing and nobody registers? I’ll have to answer to (boss, colleagues, directors, board, wife, etc.)”
Even though I assure them that that won’t happen, until they see the registrations come in, the tension is there.
Webinar Marketing Promotional Channels
One of the biggest benefits of using social media to promote webinars is that there are so many different channels for promotion.
In this article by Studio1C, a creative design firm in Las Vegas, seven different media are listed to find an audience for your webinar.
Using Internet Marketing to Promote Your Webinar
www.studio1c.com11/11/11
Promoting Your Webinar, Ideas to promote your webinar.
Don’t worry, people will show up. Generally not as many as you would like (sometimes to your surprise many more show up than expected). For effective webinar marketing, always record the webinar and re-use it and please, for heavens sake, follow-up with the attendees.
Yes..You Will Attract More Traffic With Content
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Visualizing Content
I’ve been playing around lately with different types of visuals to get complex ideas across.
I learned many years ago during my training delivery years that audiences respond more positively when they can see a visual. Usually the visual would need to be a graphically appealing (no screen beans please), well defined, relevant picture that related to the concept being delivered. And if the picture had humorous overtones, the better.
Content Visualization – Visual.ly
I’ve discovered an excellent source of really compelling visuals. The site is visual.ly, a site devoted to infographics. Read More→
Business Blogging – 7 Things That It Does for Your Business and Free E-Book
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I know I’m annoying my clients. I’m harping on them, “you’ve got to have a blog…blogging will bring you business…you attract more traffic through business blogging…”. I know, it’s annoying.
…but they don’t pay me because they like me, they pay me because they want results. Nothing gets consistent traffic (and ultimately sales) like business blogging. So I’m gonna keep telling them, “you want results? Start business blogging.”
And what’s ironic is that, once they start blogging, many of them actually enjoy it
They get a chance to express themselves. They get good feedback. They get to share their expertise. Yes, they enjoy it.
So here’s a wonderful resource from our friends at Hubspot, an excellent article and an invitation to download a free e-book (much better written than anything I can come up with 
Download a copy and start blogging for your business for heaven’s sake!
7 Things Business Blogging Does – Plus a Free EBook
According to HubSpot research companies that have a business blog attract 55 more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.
How to Create a Buzz About Your Brand
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Although many businesses want to generate “buzz” about their products and services, few know how and those that try usually experience less that satisfactory results.
Buzz is attainable, but as with any profitable pursuit…you need a plan.
Here’s a detailed post from Fox Small Business Center that identifies some of the steps needed to create “buzz” for your business...
Creating Buzz About Your Brand
How a small business creating a buzz could is important: it could mean the difference between getting new investors and the company fizzling out. “Small businesses really have to take a holistic approach” to creating buzz, says Paul Morin, …
Although having a plan won’t guarantee you get the “buzz” you want…but you learn what works and what doesn’t so future “buzz” efforts will prove more and more successful.
Exact Match Domain – If I Can’t Find It, What’s The Next Steps?
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Recently, I’ve had a number of adventurous clients dabble in their own keyword and competitive research.
Now that they have some blogging success under their belt, they are ready for their next site and they’re conducting their own keyword/competitive research (Yay for empowered clients!).
The question that comes up often is, “I know that having an exact match domain for my keyword helps make my site more SEO friendly. I’m looking for an exact match domain for X keyword and they are all taken.
What should I do?”
Next steps for finding and alternative to an exact match domain
Here are my thoughts on next steps what to do if you can’t find an exact match.
I know there are MANY different opinions on these suggestions (please don’t hate – these are my opinions from general observation and overly obsessive conversations)
The general strategy that I have seen successful marketers follow is to either hyphenate or add a prefix or suffix to the keyword domain (hyphenate – dog-training.com – prefix, mydogtraining.com – suffix, dogtrainingpro.com)
Permission Based E-mail Marketing
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Product Description
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out.
From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works.
In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large … More >>
Blog for Business or Pleasure – 4 Steps to Blog Site That Sells
Posted by · CommentsYou want a blog site on the Internet?
Perhaps you want a blog for your own enjoyment or business and profit.
Here are four steps to get you started on the right foot:
1 – Select the right domain for your blog
The domain name is the address of your blog. Imagine that you have a large sign and you’ve placed it in a location where nobody sees it, no one will visit this shop and therefore, there will be no traffic and no sales. It’s the same case for a blog. Your domain name should be what people type into Google to find your products and services (not your company name or some clever slogan). Choose a name that is as short as it can be (but no shorter) and is as close to the main service or product that is available for registration.
Host a Webinar – How to Succeed With Your First Webinar
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Want to host a webinar but aren’t sure on the steps?
Webinars can have a dramatic effect on your business whether you are selling to the online community or brick and mortar businesses. So, getting your presentation right requires planning.
It is not just a case of just promoting it to your target market and spending an hour online with a sales pitch at the end. Preparation is the key!
With a well planned webinar, anyone can successfully do this. It is not as hard as you may think. The fact remains that if it is well planned, it will produce a higher conversion rate than email marketing, even if it is your first time!
Here are some simple steps that will help you on your way. Read More→
Picking the Right Domain Name for Search Engine Optimization
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Written by Ed Andriessen
If you want to improve your chances of getting the right traffic to you site, then selecting the right domain names is one of the simplest, yet most
powerful business decisions you can make.
Because there are many free hosting options, people make the mistake of thinking that they can save money and get good results. They think that signing up and picking a site name that sounds clever (or using the name of their business). This type of thinking leads to lost opportunities and frustration.
The first issue is, when you sign up for a free site (no matter how reliable) you don’t own anything. Everything belongs to the site provider.
If it is a service like Blogger.com (owned by Google) and something on your site is not to their liking, they suspend your service. Read More→
