web video marketing business useWeb Video Marketing Questions

More and more of my clients are questioning me about web video marketing.  

Can I get a video on my site?  

What should my video say?

 How much does it cost?

It’s interesting that I get these questions, but very few ask me, “What will web video marketing actually do for me?”.

Web Video Marketing Answers

Although I answer with that web video marketing will

  • improve understanding of your products or services
  • provide visual and audio experience for the watcher
  • enhance your credibility and trust
  • make you an authority
  • differentiate you from you competition
  • make you rich and famous (ok maybe not…but is has done that for some)

These are certainly benefits, but I make the mistake of describing how specifically web video marketing is making a difference to my clients.

In the article below, Fox Small Business Center describes how several businesses are using and benefiting from web video marketing.

Small Businesses Weigh In: Are You Using Video Marketing?
smallbusiness.foxbusiness.com

For many small businesses, video marketing is uncharted territory. Blame it on lack of resources, intimidation or even just too little time, small businesses are often late to the game when it comes to web marketing and social media branding.

If you’re not already using web video marketing, have a look at it.  There’s many types of video that  can be made for your business and the cost is no longer prohibitive.

webinar marketing promotionWebinar Marketing Concerns

One of the biggest concerns that I manage with my webinar marketing clients is the fear of nobody showing up.  “But Ed, what if we put time, money and effort into this webinar marketing thing and nobody registers?  I’ll have to answer to (boss, colleagues, directors, board, wife, etc.)” 

Even though I assure them that that won’t happen, until they see the registrations come in, the tension is there.

Webinar Marketing Promotional Channels

One of the biggest benefits of using social media to promote webinars is that there are so many different channels for promotion.

In this article by Studio1C, a creative design firm in Las Vegas, seven different media are listed to find an audience for your webinar. 

Using Internet Marketing to Promote Your Webinar
www.studio1c.com11/11/11
Promoting Your Webinar, Ideas to promote your webinar.

Don’t worry, people will show up.  Generally not as many as you would like (sometimes to your surprise many more show up than expected).  For effective webinar marketing, always record the webinar and re-use it and please, for heavens sake, follow-up with the attendees.

business bloggingI know I’m annoying my clients. I’m harping on them, “you’ve got to have a blog…blogging will bring you business…you attract more traffic through business blogging…”. I know, it’s annoying.

…but they don’t pay me because they like me, they pay me because they want results. Nothing gets consistent traffic (and ultimately sales) like business blogging. So I’m gonna keep telling them, “you want results? Start business blogging.”

And what’s ironic is that, once they start blogging, many of them actually enjoy it

They get a chance to express themselves. They get good feedback. They get to share their expertise. Yes, they enjoy it.

So here’s a wonderful resource from our friends at Hubspot, an excellent article and an invitation to download a free e-book (much better written than anything I can come up with :-)

Download a copy and start blogging for your business for heaven’s sake!

7 Things Business Blogging Does – Plus a Free EBook

According to HubSpot research companies that have a business blog attract 55 more website visitors than non-blogging companies. HubSpot has partnered with Jeff Ente of Who’s Blogging What to create a a new 24 page ebook that provides business blogging expertise from some of the best bloggers on the web.

Categories : Business blogging
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Creating BuzzAlthough many businesses want to generate “buzz” about their products and services, few know how and those that try usually experience less that satisfactory results.

Buzz is attainable, but as with any profitable pursuit…you need a plan.

Here’s a detailed post from Fox Small Business Center that identifies some of the steps needed to create “buzz” for your business...

Creating Buzz About Your Brand

How a small business creating a buzz could is important: it could mean the difference between getting new investors and the company fizzling out. “Small businesses really have to take a holistic approach” to creating buzz, says Paul Morin,

Although having a plan won’t guarantee you get the “buzz” you want…but you learn what works and what doesn’t so future “buzz” efforts will prove more and more successful.

Finding exact match domainsRecently, I’ve had a number of adventurous clients dabble in their own keyword and competitive research.

Now that they have some blogging success under their belt, they are ready for their next site and they’re conducting their own keyword/competitive research (Yay for empowered clients!).

The question that comes up often is, “I know that having an exact match domain for my keyword helps make my site more SEO friendly. I’m looking for an exact match domain for X keyword and they are all taken. 

What should I do?”

Next steps for finding and alternative to an exact match domain

Here are my thoughts on next steps what to do if you can’t find an exact match.

I know there are MANY different opinions on these suggestions (please don’t hate – these are my opinions from general observation and overly obsessive conversations)

The general strategy that  I have seen successful marketers follow is to either hyphenate or add a prefix or suffix to the keyword domain (hyphenate – dog-training.com – prefix, mydogtraining.com – suffix, dogtrainingpro.com)

Read More→

Categories : SEO
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Jul
12

Permission Based E-mail Marketing

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Product Description

To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out.

From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works.

In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large … More >>

Permission Based E-mail Marketing

Categories : Email
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You want a blog site on the Internet?

Perhaps you want a blog for your own enjoyment or business and profit.

Here are four steps to get you started on the right foot:

1 – Select the right domain for your blog

The domain name is the address of your blog. Imagine that you have a large sign and you’ve placed it in a location where nobody sees it, no one will visit this shop and therefore, there will be no traffic and no sales. It’s the same case for a blog. Your domain name should be what people type into Google to find your products and services (not your company name or some clever slogan). Choose a name that is as short as it can be (but no shorter) and is as close to the main service or product that is available for registration.

Read More→

Categories : Business blogging
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Want to host a webinar but aren’t sure on the steps?

Webinars can have a dramatic effect on your business whether you are selling to the online community or brick and mortar businesses. So, getting your presentation right requires planning.

It is not just a case of just promoting it to your target market and spending an hour online with a sales pitch at the end. Preparation is the key!

With a well planned webinar, anyone can successfully do this. It is not as hard as you may think. The fact remains that if it is well planned, it will produce a higher conversion rate than email marketing, even if it is your first time!

Here are some simple steps that will help you on your way. Read More→

Categories : Webinars
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Written by Ed Andriessen

If you want to improve your chances of getting the right traffic to you site, then selecting the right domain names is one of the simplest, yet most
powerful business decisions you can make.

Because there are many free hosting options, people make the mistake of thinking that they can save money and get good results. They think that signing up and picking a site name that sounds clever (or using the name of their business). This type of thinking leads to lost opportunities and frustration.

The first issue is, when you sign up for a free site (no matter how reliable) you don’t own anything. Everything belongs to the site provider.
If it is a service like Blogger.com (owned by Google) and something on your site is not to their liking, they suspend your service. Read More→

Contact us now to learn how to use
powerful internet marketing tools:

Ed Andriessen
(609) 531-4776
fax (609) 689-3746
www.BusinessTrainingResource.com
22 Pizzullo Rd., Hamilton, NJ 08690