Overcoming Short Attention Spans With Web Video
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Though Web video has become extremely popular, there are still many potential viewers who choose not to watch your videos.
Not only do you have people hesitant to commit to watching a video online, those that do may have short attention spans.
So, how do you convince viewers to watch your video and how to you keep them watching?
The reason many people hesitate to click a Web video’s play button is because they simply lack the time. Web surfers are accustomed to being able to quickly skim text to see if an article is relevant to them before committing to reading the article in depth.
With Web videos, it’s harder to skim. If viewers perceive a large time commitment just to see if the video is worth watching, they may opt not to watch in the first place.
To overcome this initial objection, it’s important to make the following crystal clear:
- What’s covered in the video
- How the viewer will benefit from watching it
- The Web video’s length
These three key points let viewers know if the video is relevant to them. Outlining the video’s content is a substitute for the skimming that many visitors need. By listing at least one benefit, you’re giving your viewers a compelling reason to click the play button. Telling viewers the time commitment lets them know just how long it will take to receive the information – and the benefits. Read More→
Email Marketing Campaigns – 7 Top Tips For Your Next Message
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Email marketing campaigns are still the easiest way to build a relationship with your customers. You should redirect as much of your traffic to your Optin page as possible and get people onto your email list whenever you can. Follow these 7 top tips to make your next email marketing campaigns super effective
Is there An Actionable Message In Your Email?
Is your email requesting the reader to take an action? If not why are you sending it? Every email you send should have a call to action in it. It can be as simple as directing someone to your blog or watching a video. And if you train your readers to do something, then they’ll learn to expect that in all your messages.
Does Your Subject Line Entice Your Readers?
Your subject line is the most important part of your email marketing campaigns. It has one purpose and one purpose only. To make the recipient click on it to read your message. If they don’t like your subject line then your email will go unopened.
Make it catchy and try and create some intrigue. For example instead of saying “Read My Latest Blog Post On Email Marketing”, say “My Top 10 killer Strategies For Success In Email Marketing”. Read More→
Blogging – Ways To Improve Visibility
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Lets say for the sake of argument that you have a business blog. You have participated in online forums in your industry and now want to pass along information in a more personally directed format.
Your blog is new and site visits are not as strong as you would like. You post a link to your blog in the signature line of forum posts, but you are still hoping more people will drop by.
Starting a business blog can be a bit like starting a website it can take a while for it to gain a following or even for search engines to index and rank the blog site.
There are a couple of things you can do to improve the visibility of your business blogging missives. Read More→
Mobylube is using Video Marketing
Posted by · CommentsHere’s a client of mine who just started getting involved with Video Marketing.
Enjoy
Four Essential Keys For Business Blogging Success
Posted by · CommentsAs a business blogger you realize that blogging for business is different from personal blogging. It’s important to be clear and specific about how you blog for your business and you must know and use the four key areas that are essential to business blogging success. These keys are called CODA for short, C stands for Content, O is for Outreach, D is for Design and A is for Action.
C is pretty clear – content. Content is King or Queen depending on your viewpoint. Content is where you engage people. Content is where you reveal your expertise. Content is how you build your presence on the web. Strive to post regularly, post frequently, and stay relevant to what your readers want and expect. One of the things you can do for finding out what your readers want and expect is to conduct polls. There are a lot of simple polling applications you can add to your blog from vizu.com or social too. Find out what your readers want, what they expect, and deliver it.
When it comes to content, there’s a subset of four elements to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich. People go online for two reasons. First, to find solutions to their problems, and second: to be entertained. So you want to keep your content focused on educating your reader about your expertise. You want to entertain your readers to keep their attention so be light and conversational.
Enrich means making your readers’ lives better. How can you help them save time, money, be happier? If you can weave one to all of those elements into a blog post, you’re rocking.
The second element is O. O is for outreach. When you’re researching other blogs you want to find other blogs in your field; you want to develop relationships with those authors by commenting on their blogs.
The other thing you can do through outreach is linking to other blogs. Linking is the currency of the blogosphere. In the olden days of the web, we were told: “don’t link out from your website,” because you don’t want to drive people away from your website. Well, that was then, and this is now, and now the more you link to other resources and other bloggers, the more of a helpful resource you become to your readers. Plus, you want those other bloggers to link to you too, so it becomes mutually beneficial. If you are referring to someone else’s blog post, link to it. If you’re referring to a book, link to it on Amazon or your favorite online bookseller. If you are referring to a concept or a word or something people may not know, link to the definition in Wikipedia or some other dictionary. The idea is that you want to build relationships with other people and be a resource for them.
D is for design. When you’re thinking about your blog design, make sure your branding is consistent and the visual images are consistent. If you do have a traditional website, make sure it clearly relates to your blog. The other thing with design, take a look at your blog and see how easy is it to read and navigate through the blog.
Then the fourth element is A for Action or call to action. If you want to create a space for people to take that next step to become a client or customer or a patient – depends on what your business is – then you need to get your readers involved and engaged because that’s what builds trust.
Beyond being able to write persuasively, you need to make sure it’s easy for people to find out about how they can work with you. Make sure you have an About page or Bio page or create stand-alone pages that clearly define what you do, how people can work with you, and how they can contact you. And beyond that, you want to encourage people to actually do something. So you have to tell them what to do.
Taking these four essential keys into account when you are building your blog will help you realize much success from using it as a business building tool.
And now I would like to invite you to claim your free instant access to my 5-part video course to learn more about how to get the best out of your blog. Visit http://masterbusinessblogging.com
From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.
Article Source: [] Four Essential Keys For Business Blogging Success
Getting Started with Affiliate Marketing – 7 Resources for Learning and Making Money
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By Ed Andriessen
A number of my clients have been enjoying increased traffic to their sites lately (shameless plug). They realize that now it the time to start monetizing their site and I’ve suggested that they explore affiliate marketing.
Affiliate marketing is the practice of placing ads to other peoples products and services on your site. When a visitor to your site clicks on the ad and purchases a product from that vendor, you get paid a commission. The easiest way to find products and services to sell is through a service that offers these affiliate links.
I’ve put together a number of resources that offer products. I am not endorsing these services, only providing you with links for you to explore: Read More→
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Product Description
You can use You Tube to market your business, product, or services. However, you need a good video in order to draw traffic and make people want to visit your website after they have finished watching.
So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.
How To Make Your Email Marketing Campaign A Success?
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But how do you make your email marketing program a success?
As an email marketer, you will be depending on how effective is your email in driving the purchase.
All the good content in your email is not good enough. Not even when you take the effort to make your reader feel like they have a good relationship with you or your brand, but are they paying attention to your message?
No, they are not.
The solution is contained their attention, and keep up with a quality conversation with your reader. Sad to say, as research have found that with the huge amount of emails an average person received in a day, it is estimated that only one-third of emails received will be read or retained. Read More→
Successful Business Blogging
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If you are trying to market a business of any kind, be it an MLM, Network Marketing, Direct Sales, Service or traditional business, you can use a blog to bring attention to your business, and drive 1000′s of people and prospects to you.
With all the no cost blogging services available, it could be hands down the best and most inexpensive marketing you do. It gives you a web presence and lets you add valuable information that your prospects can come back to for more.
There are many free services you can go to and set up your blog. But it is CRUCIAL that you think of a few things before and after setting up your new blog website.
- Use your own domain name
- Be able to customize it completely
- Be able to back up your blog entries
- Be able to view stats to track visitors (this is great for any website)
- Have it look professional
I could probably go on forever about things you need to think of when you look into setting up your blog, but if you make sure you have the ability to do those things, you will be just fine. I will give you a quick overview why each of the steps above are so important. Read More→
