Webinar Marketing Testimonial
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www.magneticwebinars.com – Webinars are still a powerful way to generate more sales for your business. Just watch this testimonial from one of our Magnetic Webinar students to learn why.
Ed edit
Webinars are still one of the most effective lead generators and yet so many businesses have not embraced this technology…oh well, maybe as gas prices continue to soar…there will be more interest.
Business Training Resource Presents – BLOGGING TO DRIVE BUSINESS
Posted by · CommentsBLOGGING TO DRIVE BUSINESS
Mercer Chamber Technology Committee Social Media Breakfast series.
Presented at the Element – Hopewell Ewing on April 1, 2011
BLOGGING TO DRIVE BUSINESS
Blogging can help you deepen customer relationships, reach new customers, and drive more sales. Almost all of the world’s largest businesses have embraced business blogging as an integral part of their marketing mix. Many of them spend serious time, money and effort on their blogging strategy. Many smaller companies are enjoying the benefits of business blogging as well. Why has business blogging become such a powerful marketing tool? Why do I need a blog for my business?
In this no-nonsense overview, Ed Andriessen, author, speaker and business blogger explains the “nuts and bolts” of business blogging, how to define clear goals when you start and how to avoid costly mistakes.
In this session you’ll also learn:
* Why blogging can be a critical marketing tool for your company?
* What do I need to launch a blog that represents the best of my business?
* What should I include in my blogging strategy?
* How do I maintain a blog? Where do I find the time and what do I write about?
* How does a blog get me customers?
* What else can I do with a blog?
Why Your Business Needs Web Video Marketing
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Build Your Brand
Plan and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.
Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.
Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!
What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.
Web Video is a Growing Mega-Trend
I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing? Read More→
Email Marketing Solution For Your Flourishing Business
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Marketing through email can be a tough job for online marketers who do not have much knowledge on the technical aspects of the internet. Somehow, it would require you to have a good stored knowledge on how to do mail marketing by yourself. The advantages of email marketing can be very vast especially when you are able to maximize its potentials to benefit your own business. If you think you lack the skills to effectively do promotion and selling thru emails, search for an effective email marketing solution that will cover up for your weakness. This weakness of yours should not be an impediment to your success.
There will always be ways on how to make up for them. Do your research well. With the right tool to support you, you would eventually increase opt-in subscribers for your newsletters or emails. Most webmasters share the same dilemma on how to make their sites visitors sign up for their opt-in subscriber form. Most visitors would oftentimes keep on hopping from one site to another. Thus, webmasters had to think of creative ways on how to keep these visitors from clicking another web site without leaving their details. This is an inevitable fact. Internet users are most likely to get distracted when they are surfing the net. Read More→
The Right Mindset Makes It Easy To Make Blogs Work For Your Business
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by Thomas Shea
Blogging is taking off like a wildfire. People are blogging about just about anything you can think of. From the daily routine of their cat, to technology reviews, to politics.
Until the blogosphere sorts itself out and matures a bit more, it may be difficult to tell exactly how this new frontier of instant publishing can help you and your business grow. But don’t worry, youll start getting a flood of new ideas in the coming months.
For now, the most important thing you can do is develop the right mindset about business blogging. What you think about something, and how you strategize appyling it in your business very often has more to do with succes than the technology, tool, or resource itself.
With that in mind, here is the most important thing you can do. Keep your eye on people.
DO NOT get stuck on the technology. That’s what drove all the pie-in-the-sky dot.com dreamers into the financial abyss. It’s people and personal communication that matter most, and should always be a the center of all your thoughts, strategies, and actions. Read More→
Internet Marketing for Small Business: 3 Great Ways to Attract Targeted Buyers
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When attempting to promote your small business online, it can often seem like you’re a small fish in a huge pond.
You know that there are lots of people who should know about you and your business, but reaching the people who would be most interested in your offers can seem a bit overwhelming, unless, you have an internet marketing strategy in place.
Internet marketing for small business can be very rewarding once you target the right customers.
Maybe you’ve already done some preliminary research on how to promote business on the internet and found some good ideas. Yet, you are still left wondering how best to implement an online promotion with very little spare time, and on a tight budget. Fortunately, there are a few really effective small business marketing solutions that can give you the results you’re looking for – without busting the budget.
Of course, each of these strategies involves an investment of time and energy to plan and implement. However, once you’ve set them up, they can bring in targeted buyers for the long-term by creating a viral buzz about your business.
Remember: Your business may be small, but you need to create a large profile online in order to get noticed.
Here are three excellent ways to attract targeted visitors to your business website: Read More→
Pay Per Click Advertising – 4 Things for Newbies to Note
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Pay Per Click (PPC) advertising is something most new website owners find difficult to master.
The way PPC works is simple, you open a free account with a search engine (eg Google or Yahoo), then you place an advertisement for your website with a list of words (these are your “keywords”) you wish to have trigger the showing of your ad, state how much you are willing to pay (“bid”) for each visitor who clicks the ad and ends up on your website and set a daily maximum budget figure. The PPC search engine will then start to deliver visitors (“traffic”) to your website.
When somebody types one of your keywords into the search engine, your advertisement will be shown. Its position will depend upon the amount you offered (“bid”) on the keyword. The highest bidder gets number 1 position, the next highest gets to number 2 and so on (in the event of a “tied” bid, the position is decided on first come first served basis). The higher the position of your ad, the larger the number of people who will see it and the more likely you are to receive visits to your website. It is called Pay Per Click because you only get charged when someone clicks the link to your website, there is no fee for showing your advertisement.
The first thing to note is that although the way PPC works is simple, that is not the same as saying it is easy to use Pay Per Click advertising. Some people seem to take to PPC as naturally as breathing but, for the vast majority of people, PPC involves a steep learning curve and lots of experimenting and testing. For some people PPC brings major grief, lots of frustration and sometimes a lot of wasted expense. Here are a few simple tips to help anyone just starting out with Pay Per Click advertising. Read More→
Why Web Video Marketing tv
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Here’s a very good example of a “proof” video – using statistics and data to build credibility for the message.
And the fact that it’s about video marketing doesn’t hurt.
Product Description
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?
You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all of the major search engines. And you want to get in on it, but aren’t sure where to begin?
You’ll find the answers in this book. In it, search … More >>
5 Deadly Marketing Mistakes
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The 5 biggest marketing mistakes I have seen (and done myself!) are things that can be easily corrected.
It’s been said that “A problem identified is a problem half solved,” so after personally coaching hundreds of people, and seeing everything from miserable failure to fantastic success, here’s my list of five deadly marketing mistakes, hopefully it can help you in your marketing efforts.
1. Not getting started. Yup, seems pretty obvious, but this has got to be number one by a long way. Question: why do we buy programs, courses and books, learn some great ideas and techniques, but not take action? Purchasing information can be like a drug, it feels good at the time, but leaves us worse off than we were before. That’s how too many people treat the very information that can help them be successful.
2. Bad Philosophy. OK, I know that may sound weird, but I’m convinced it’s another huge reason people don’t succeed in their online marketing efforts. They have bad philosophies. Here’s some samples of destructive philosophies:
-”How quickly will this work?” That’s a killer. It’s a nonsensical question. It doesn’t matter how long it took the people in the testimonials, it doesn’t matter how long it took anybody. Your story is your story. It will probably take longer than you hope, but if you quit it’s guaranteed to never work for you. Don’t waste time thinking about something that is impossible to predict. You might succeed faster or slower than others, but the only way to know how long it takes is to persist until you succeed. Read More→
