Why is Email Marketing important for your business?
- Email marketing services insure that you comply with CAN-SPAM requirements and that your emails look appealing and are read.
- Email marketing services provide better looking results that create more favorable responses.
- Email marketing services track your e-mail so you know how and when your promotional materials are being read.
- Email marketing services allow you to follow up more regularly at a lower cost than traditional means.
What do I need to know about email marketing?
- Features - Email marketing services offer useful features that help you create emails, develop contact lists and monitor results.
- Easy to use – The email marketing websites are user-friendly and easy to navigate. You can usually reuse e-mail template that you already created or use the templates provided by the service
- Email Campaigns – Most services provide an HTML email editor so you can add images, links and tables. Top-notch services also provide autoresponders and contact forms to help you develop your contact list.
- Reporting – The service provides comprehensive reporting that is easy to use. You can evaluate your email campaign’s effectiveness and make needed adjustments. This is much different from a traditional postcard or letter mailing approach.
- Help/Support – The Email marketing service usually provides comprehensive online and in person, help that includes easy to follow.
How do I implement e-mail marketing?
- Determine how many email contacts you will need
- Subscribe to a top notch email service (we recommend aweber)
- Add a contact form to your site that captures the names and addresses
- Schedule regular email campaigns that provide useful information to your customers
Contact us now to learn how to use email marketing