Archive for Email
Permission Based E-mail Marketing
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Product Description
To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out.
From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works.
In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large … More >>
Permission Based E-mail Marketing
Email Marketing Campaigns – 7 Top Tips For Your Next Message
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Email marketing campaigns are still the easiest way to build a relationship with your customers. You should redirect as much of your traffic to your Optin page as possible and get people onto your email list whenever you can. Follow these 7 top tips to make your next email marketing campaigns super effective
Is there An Actionable Message In Your Email?
Is your email requesting the reader to take an action? If not why are you sending it? Every email you send should have a call to action in it. It can be as simple as directing someone to your blog or watching a video. And if you train your readers to do something, then they’ll learn to expect that in all your messages.
Does Your Subject Line Entice Your Readers?
Your subject line is the most important part of your email marketing campaigns. It has one purpose and one purpose only. To make the recipient click on it to read your message. If they don’t like your subject line then your email will go unopened.
Make it catchy and try and create some intrigue. For example instead of saying “Read My Latest Blog Post On Email Marketing”, say “My Top 10 killer Strategies For Success In Email Marketing”. Read More→
How To Make Your Email Marketing Campaign A Success?
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But how do you make your email marketing program a success?
As an email marketer, you will be depending on how effective is your email in driving the purchase.
All the good content in your email is not good enough. Not even when you take the effort to make your reader feel like they have a good relationship with you or your brand, but are they paying attention to your message?
No, they are not.
The solution is contained their attention, and keep up with a quality conversation with your reader. Sad to say, as research have found that with the huge amount of emails an average person received in a day, it is estimated that only one-third of emails received will be read or retained. Read More→
Email Marketing Solution For Your Flourishing Business
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Marketing through email can be a tough job for online marketers who do not have much knowledge on the technical aspects of the internet. Somehow, it would require you to have a good stored knowledge on how to do mail marketing by yourself. The advantages of email marketing can be very vast especially when you are able to maximize its potentials to benefit your own business. If you think you lack the skills to effectively do promotion and selling thru emails, search for an effective email marketing solution that will cover up for your weakness. This weakness of yours should not be an impediment to your success.
There will always be ways on how to make up for them. Do your research well. With the right tool to support you, you would eventually increase opt-in subscribers for your newsletters or emails. Most webmasters share the same dilemma on how to make their sites visitors sign up for their opt-in subscriber form. Most visitors would oftentimes keep on hopping from one site to another. Thus, webmasters had to think of creative ways on how to keep these visitors from clicking another web site without leaving their details. This is an inevitable fact. Internet users are most likely to get distracted when they are surfing the net. Read More→
Why Use Permission-Based Email Marketing?
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The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.
When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. It is for this reason that one must make sure they send only permission-based email communications to their subscribers.
Before we proceed any further, let’s define exactly what permission-based email marketing is. It is important to note that there are two types of email marketing. One can either send unsolicited email promotions or send out emails only to persons who have requested to receive them. Unsolicited email is, of course, called spam. Sending spam will ruin any legitimate organization’s reputation and brand value faster than mold grows on bread that is left outside in the middle of summer. Rule number one of becoming an intelligent email marketer is to not send unsolicited email. Read More→
15 Email Marketing Best Practices
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As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.
In this article I will discuss 15 best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers — whether it be for more feedback, more product/seminar registrations, or even more orders.
1. Avoiding the Spam Filters — The majority of large Internet service providers now use rigorous spam protection mechanisms to trap unsolicited email before it gets into their customers inboxes. Spam filters generally “rank” each email by a number of different criteria, and, if that email rates above a certain level (such as 10 spam points), then it is flagged as spam and deleted.
To make sure your emails don’t get flagged as spam — and deleted before they even get to your subscribers — avoid using words such as ‘Free’, ‘$$$’, ‘Save’, ‘Discount’, etc in both the subject line and the content of your email.
2. Maximizing Click-Thru Rates — Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.
Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link — such as this — as opposed to a banner or button. So, if you’re going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you. Read More→
Concise Email Marketing Tips and Strategies for Novices
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Email marketing guidelines and strategies are crucial to make a mark in the business world. Anyone who thought that sending out mass emails on a regular basis translates to email marketing, needs to think again.
Strategies have to be worked out in order to be successful in an email marketing venture. And we are here to tell you about you some email marketing tips and strategies.
In a world of severe spam laws, it can be quite complicated to begin an email marketing venture. But our email marketing guidelines and strategies will direct and help you set up your business as one of substance.
Email Marketing Tips And Strategies To Start You Off
• Double Opt-In: A customer must be given two chances to verify their subscription to your mailing list. A double-opt in usually works in the following method. The customer gives his email address on your website. He then has to click on a verification link sent in the first email by your company. This is an excellent email marketing tip or tactic. Read More→
Tips For Running An Effective Email Marketing Campaign
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It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing… it’s effective email marketing.
Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ‘softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.
However, there still is a protocol and a proper manner for effective email marketing:
- Be clear
Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount) Read More→
The Truth About Email Marketing
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- ISBN13: 9780789737946
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion.” Tad Clarke, Editorial Director, MarketingSherpa Inc. “Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms’ deep expe… More >>
The Truth About Email Marketing
I have this book. It’s an excellent introduction to email marketing. Accessible and easy to read, covers the basics and offers good tips on best practices. Get it.
Ed
3 Secrets to Making Your Email Marketing More Effective
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Author: Tuan LedyardEmail marketing is the main focus of many internet marketers.
It was immediately apparent that all they needed to do was get a list of addresses and then they could make money through that list for many years.
This article will be focusing on email marketing tips that will help you boost your sales and conversions.
The first thing that you need to keep in mind when using email marketing is to aim on avoiding the spam filters. In order to protect their customers from spam or unsolicited messages, email service providers have fairly advanced technology to filter out certain emails. Each email that is received goes through the spam filter, which awards points to emails to determine if they are spam. Depending on the particular provider or how the customer has set up his account, emails that get a high number of spam points are sent to the spam folder or deleted outright. The trick is to avoid using words in your subject line or email body that are likely to alert the spam filter, such as “making money,” “free,” “build wealth,” and so forth. Very often, recipients don’t receive information that they’ve requested due to spam filters. Read More→
