Written by Rory Ramsden

Have you just started mass email marketing or do you think your close to being an expert?

Well, whichever you are, there are some fundamentals that you need to put in place to be sure that your emails are delivered successfully and not dropped into your prospects spam folders.

I will be giving you the low down in just a minute so you can get your email marketing campaign set up right immediately.

Nowadays, there are a lot of autoresponder services to choose from so making the right choice is crucial to an effective ‘set-and-forget’ email marketing campaign.

The thing is… Are you set up right or are you having problems? I’m assuming that you may be facing a few challenges or you wouldn’t be reading this article!

So lets get down to basics. Here are my 7 important tips…

1. Under no circumstances entertain the idea of hosting mailing software on your own server

2. Be conservative to start with. The service you choose should work on the the K.I.S.S principle. [Keep it Simple Stupid!] Signing up for an over-elaborate autoresponder service will mean you spend more time managing it than your email market campaigns

3. Make sure that you sign up for a service that has strict policies on the importation of pre-existing email lists then you can be sure that your double optin lists will not be tainted by a spammy list imported by someone else.

4. Economical – To start with keep your monthly subscription rates cost effective

5. Metrics-your chosen email marketing autoresponder should let you track how many of your mails are delivered, get opened and how many actually convert.

6. HTML and Text emails – The software should allow you to send both text and html email marketing messages. You need the flexibility because one may work better in one market than another. You should do your own testing.

7. Response Rate- As soon as you press ‘send’ the message should go. This is not always the case when blasting out an email. Most autoresponders claim that there is no delay but when there is a lot of traffic to send, your time critical email may get stuck in a queue.

Warning: Be very careful which service you use for your email campaign management, the decision you make could have a long term impact on the profitability of your business. Do your research well. Don’t be afraid to ask searching questions

As a product owner or publisher, you probably already realize that email campaign management is fundamental to a successful product launch. As product launch managers we will probably have a specialist on our team. Here’s where you can get more information on product launch marketing. You will be pleasantly surprised by how cost effective our proposals are. In fact, it would be a good plan to find out http://www.prolaunchmanager.com/whats-in-it-for-you

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