Archive for April, 2010
Online Marketing – 9 Out Of 10 Business Have Little Or No Idea How To Do It.
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The internet is growing by leaps and bounds globally, yet most businesses (nine out of ten) especially offline businesses are totally ignorant or not proficient about online marketing.
How crucial is it to know about Online Marketing? Consider the following:
- 50% of all offline purchases are now preceded by an online search based on a Pew Study.
- Online Marketing is the fastest growing form of advertising, period.
- If your business is not marketing online, you’re already loosing thousands to your competition.
- 9 out of 10 businesses have little or no idea how to market online.
- The learning curve in online marketing is huge and can cost you a fortune if you don’t know
Companies that are providing Online Marketing Training Solutions are now filling this tremendous need.
“The business world desperately needs to catch up to consumers in terms of the use of the internet”, Craig Garcia, one of the founders of Promo Black Box and President of EDC Gold) stated recently during one of the Promo Black Box live webinars he hosts with Bob Cerfail, President of In Touch Media Group four times a week. Read More→
Business Blogging Tip: Your Blog is Your Foundation
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A quick video from Business blogging expert Denise Wakeman, before a presentation The Blog Squad did for the For You Network Board of Directors.
Patsi Krakoff wrote a more detailed post on Build a Better Blog, expanding on the theme discussed in the video. www.buildabetterblog.com
How to make a great web video – 6 hot tips
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by John Metthew
Search engines are the lifeblood of the small and medium-sized business, so a slick video production for your homepage is an essential tool with which to inspire visitors…and convert them into customers.
James Brown, Production Manager of San Diego video production company EPIC Productions, offers 6 tips for making a dynamic web video that extends a ‘virtual handshake’ to potential customers.
It must look and sound professional – don’t cut corners
– Use decent, royalty free music – the free tunes on your Mac have been heard before.
– If the video requires a voiceover narration, use a professional voiceover artist.
– Don’t compromise on the quality of the footage or images used – use good quality stock footage/photos if you need to.
Keep it tight and focused
– Viewers must keep watching until the very end so they see the ‘call to action’.
– So don’t lose them with a long-winded narration….get to the point.
– If it’s longer than 2 minutes you will lose people’s attention. Read More→
Successful Email Marketing – How It’s Done
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Joe from www.perfect-email-marketing.com discusses how businesses can use email marketing as a powerful method for boosting your online business and skyrocketing your ROI.
Business Blogging – Why Bother?
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“Communication is understanding” or so the saying goes. That saying is especially true when it comes to customers.
At first glance, business blogging may seem like a lot of work maybe even too much work. It is true that there is some work involved with blogging. However, that work will definitely pay off for your business in the long run.
Here are three reasons why you should consider creating a blog for your business:
Marketing
Blogging is a great way to get your marketing message across. A company blog allows you to reach your target market in a way that no other medium can. Someone who makes the extra effort to contact you through your blog, either by leaving a comment or through e-mail, is really interested in what you have to offer.
A good business blog will reinforce and enhance your company’s brand. The blog entries that you post help your clients and perspective clients understand who you are. Search engines will help you convey that understanding to people that you might not otherwise reach. Read More→
How to be Successful in Video Marketing
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The best secret towards the successful and most effective video marketing is to tap the emotions and feelings of the target audience. These emotions can be love, hate, happiness, sorrow, kindness, desire, jealousy or egotism. Strong opinions that can convey your thoughts and ideas to the people are very important for video advertising. Last but not the least the most important thing is the commitment towards your strategy and planning.
Your marketing campaign should be interesting so that the people can listen to you, and the most important thing is to remember the fact that your video commercial should be accompanied by the thing relative to the topic. To make an effective video ad, at first you should identify your target audience, and then you should completely focus on that specific group of people that belongs to your target audience.
It is very important to be creative and think out of the box for the new ideas to attract your target audience, while making a video advertisement. You can also think of some ideas to surprise the people to make your video more interesting. People prefer to watch some exciting and unpredicted twists and turns that are completely different. You should keep away from fashionable approach and then some phrases that are being used too frequently. Another unique quality for your video can be originality, so you should not copy others’ videos and ideas in order to show some new and innovative to your audience. Read More→
Essential Google Analytics for Business Blogging
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Blogging for inbound marketing leads is an essential SEO strategy that all businesses can incorporate. However, utilizing free analytics solutions like Google Analytics can be challenging when you’re trying to monitor your blogs performance.
Here are 2 simple custom reports you can set up (Keywords and ctas, Content and ctas) and use to monitor what keywords and what content are providing your company with the most inbound leads.
If you’re a Compendium client, we implement and develop these to monitor your blogs performance.
Email Marketing Tips: Three Ways to Use Video Email
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Email marketing is useful for businesses of all sizes and types. It’s a cost-effective alternative to promote your products or services. You can also target people from various countries, across the world. Using videos in emails is a new and a very effective way to give your sales and the traffic on your website a boost. Many marketers, however, are not fully aware of how they could use them. This new concept of email marketing has plenty of options to offer. However, you should be aware of how you can use this to your advantage. Here are some ways in which you can use videos in your email campaign.
Testimonials by customers
Customers narrating their experiences with certain products or services can influence other people more than a banner ad. Studies have also shown that a customer testimonial can become a very effective sales pitch to prospective clients. Get hold of a few customers, who have appreciated your products or services. Inform them about your wish to film a testimonial and upload it on your website and emails. You can offer them something valuable in return like some computer accessories or a discount on your products or free services. Read More→
Your 2010 Web Marketing Plan
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Below you’ll find twelve ideas to drive qualified leads to your Web site over the next year. Even if you don’t follow this exact order, it might make sense to start with January and February’s tasks because they lay the foundation for the rest of the year.
January: Set Up Google Analytics. The reason why this is first on your month-by-month plan is because you should have a benchmark to compare to your year-end results. The reason I suggest Google Analytics over any other traffic report program is the price–free–and the quality, comprehension, and usability of the program.
February: Do a Keyword Analysis. If you use the language of your prospects they’ll find you at the search engines. You can uncover the words they use through an in-depth keyword analysis.
We used to recommend keyword analysis to businesses in competitive industries. Now every industry is competitive on the Web, and chances are your competition has already had a keyword analysis done.
Use a tool like Keyword Discovery or WordTracker to help you discover what your prospects are Googling, or have a professional do an in-depth analysis. Read More→
Kick Ass Web Video Marketing Secrets
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