Jun
02
Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing
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Product Description
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. Total e-Mail Marketing 2e draws on expertise and latest examples from leading European practitioners to detail practica… More >>
Total E-mail Marketing, Second Edition: Maximizing your results from integrated e-marketing
2 Comments
April 27th, 2010 at 9:32 pm
This in-depth book covers all aspects of e-marketing and e-mail. Very comprehensive and informative and will help any interested in learning more about the processes from segmentation to implementation.
Rating: 5 / 5
April 28th, 2010 at 12:02 am
The book serves very well as an introduction and practical guide to conducting email marketing campaigns. It is one of the best resources I’ve come across.
Rating: 5 / 5