Jul
07
Principles of Internet Marketing
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Product Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy…. More >>
Principles of Internet Marketing
5 Comments
June 14th, 2010 at 7:10 pm
This book really helped me understand some of the more difficult subjects of internet marketing.
Rating: 5 / 5
June 14th, 2010 at 8:23 pm
This textbook is required for my E-commerce class. From cover to cover, this little dynamo is just under 1″ thick and cost about at the bookstore (about per page.) Other than the price, the book seems pretty good. The book provides a comparison of the internet to other industries which had uncertain futures, such as radio and electricity and how those industries grew. It also analyzes the some of ways companies are using the internet to reduce costs. In addition, the book explains some of the ways companies are using the internet to create a competitive advantage.
Rating: 4 / 5
June 14th, 2010 at 10:58 pm
I use this book for my classes in eBusiness & Supply Chain Management and the students are impressed about the richness of the book
Rating: 4 / 5
June 15th, 2010 at 1:21 am
This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the “New Economy”. I perused it again recently for a seminar I am giving, and it is still an excellent reference book. I would give four stars to an updated edition. I don’t know if they are planning it.
Rating: 3 / 5
June 15th, 2010 at 1:48 am
This book is good for people starting to learn basic concepts of internet marketing, its from 2000 so the examples given are old websites, but you can learn a lot from old stuff too.
Rating: 4 / 5