Author Archive
3 Secrets to Making Your Email Marketing More Effective
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Author: Tuan LedyardEmail marketing is the main focus of many internet marketers.
It was immediately apparent that all they needed to do was get a list of addresses and then they could make money through that list for many years.
This article will be focusing on email marketing tips that will help you boost your sales and conversions.
The first thing that you need to keep in mind when using email marketing is to aim on avoiding the spam filters. In order to protect their customers from spam or unsolicited messages, email service providers have fairly advanced technology to filter out certain emails. Each email that is received goes through the spam filter, which awards points to emails to determine if they are spam. Depending on the particular provider or how the customer has set up his account, emails that get a high number of spam points are sent to the spam folder or deleted outright. The trick is to avoid using words in your subject line or email body that are likely to alert the spam filter, such as “making money,” “free,” “build wealth,” and so forth. Very often, recipients don’t receive information that they’ve requested due to spam filters. Read More→
ConverStations – Three CCC’s of business blogging
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Mike Sansone talks about the three CCC’s of business blogging. www.ConverStations.com
Why Video Marketing Can Be So Effective For Any Business
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Author: Simon Thurston
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it.
With the benefits that video marketing can offer a business, this could be a fatal mistake.
This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business owners simply do not understand how to use it effectively.
So if you’re business is not using video at the moment, then this is potentially good news for you, and bad news for your competition. If you could start creating some videos about your business, you could steal a march on your competitors.
The Good News Is
Your competitors are unlikely to be using video marketing yet, and so this could be happy days for you and your business. And as you may have read in my previous article about video marketing, it is neither very difficult or expensive to create and produce a video.
In fact the very concept of video marketing has grown in popularity hugely in recent years, mainly due to substantial improvements and the greater availability of affordable technology. Digital and HD (High Definition) camcorders are now relatively inexpensive to buy compared to when they were first launched, and this has allowed many more people to film and upload their videos for all the world to see. Read More→
Measuring the effectiveness of your email marketing campaigns
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Author: frictionOne of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just eating up your marketing budget without producing any results.
When you run an email campaign with our email marketing solution, you have access to a comprehensive set of real-time reports that allow you to see very quickly what is working, and what is not.
Here are some of the main reports provided by our system.
Compare Campaigns:
Spot trends by comparing opens, clicks, bounces, unsubscribe and even spam complaints for multiple campaigns at once. Quickly see what content your subscribers are interested in so that you can tweak and refine future campaigns. Read More→
Business Blogging as Part of Your Content Strategy – Amanda Watlington
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In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.
Make Your Own Videos – Easy DIY Tips For Small Businesses
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So, you’re an entrepreneur who’s decided to start making your own online videos in order to boost your marketing and social media efforts.
To get the best results, you’ll want to follow a plan that takes you from pre-production to shooting and editing to online distribution.
Here are some simple steps that can guide you in that process:
Strategy
Concept
- Imagine you’re giving a presentation to your ideal clients. What unique, valuable information can you provide? What do they need and want to hear? Now imagine the camera is your audience and you only have two minutes to talk. Keep it brief, focused and valuable.
- Examples of good concepts – giving tips in your area of expertise, demonstrating your product or service, describing an event or workshop you’re leading.
- Example of not-so-great concepts – video blogging about your wide array of thoughts and philosophies with no clear focus or outcome for the client. Read More→
Email marketing; Scourge or Saviour?
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Written by: PUSH Marketing Partners
Today email has changed the face of modern communications. We have the ability not only to open and read our emails at our desk or on our laptop but with mobile technology, our email accounts (and we’re sure to have more than one) can live in our pockets.
Smartphones and netbooks mean we can take our email wherever we go. And who knows what the new iPad will do for it!
So how has all this affected the power of email marketing? Well, firstly there has been a significant change in the way smart marketers are using email. There will always be the spammers, happy to spew out millions of emails a week with completely non-relevant subjects to every possible address on the planet. However, new technology and greater access to it now allows everyone the opportunity to harness email as it should be used, following that well-worn marketing mantra of Right Message – Right Person – Right Time.
With a stronger move towards the powerful concept of Permission-based Marketing, good marketers out there are looking for ways to get appropriate messages in front of potentially interested customers. More than this, we can learn about our customers too. Read More→
Jeff Korhan on Small Business Blogging
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Jeff Korhan is a new media marketer, an award winning entrepreneur, and a top-ranked blogger. He applies over three decades of marketing experience to helping companies implement online strategies that maximize Web visibility, reputation, and referrals, especially with social media and Internet marketing. Jeff began his career as a Fortune 50 Sales and Marketing Manager with an MBA.
Jeffs practical business and marketing experience helps his clients to differentiate their companies in crowded markets by using relevant social Web practices that capitalize on emerging business trends. Jeff maintains a busy schedule of speaking and consulting on the topics of social media marketing, relationship selling, and entrepreneurship trends.
He is a social media columnist for GIE Media and a Leadership Consultant for the National Speakers Association. He blogs daily at www.jeffkorhan.com and you can reach Jeff at speaker@truenature.com or 630-774-8350
Why Webinars Are a Crucial Marketing and Learning Tool
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Webinars, or web seminars, have a great many uses that organizations and individuals alike can use. There are a lot of choices when it comes to choosing the right webinar provider, but many organizations decide based on the following factors – ease of use, cost and intended use.
Cost
Cost is a major factor when choosing what type of webinar appliance or software to use. Because several businesses still consider webinars as a luxury purchase, having an economical price and value will help convince business owners and supervisors to actually purchase the technology. Many companies that provide webinar technology often do so at a monthly or annual subscription plan. However, there are web conferencing appliances that may be the most economical approach– these products only have an initial cost, with no monthly fees or subscription costs for the entire life of the appliance. Read More→
Putting video on your website is a very important piece of your marketing. Used correctly, it will get people to stay at your website longer, they will make more inquires, and they will get to know you.
Used incorrectly, your video will chase your visitors away faster than a New York Second…..
To place video effectively, on your website, follow these Ten Rules:
Rule #1 – Avoid having your video start automatically when visitors arrive to your website. Along with having different models of computers and speakers, your visitors may have their audio setting at full volume, may already have their speakers in use, or may not even have speakers at all. Customers may very well leave your website if it starts blaring noise as soon as they arrive. It’s much more difficult to look around to try and figure out how to turn off your audio than it is to simply leave the website or hit the back button. Read More→
