Archive for Email
Why Use Email Marketing
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Pony Express Statue, St. Joseph, MI
In 1867 the Pony Express made its fastest delivery – 7 days and 17 hours. The route: St. Joseph Missouri to Sacramento California. The average speed: 10 miles per hour.
The message was President Lincoln’s Inaugural Address.
The riders were from 11 to 40 years old and all weighed less than 125 lbs. To make this delivery, horses had to be changed every 10 to 15 miles.
By contrast, the US Postal Service delivery now takes at least a day, longer the farther away from the destination, Federal Express can get it there overnight by 10am the next business day.
Chances are many of you will leave this meeting and go back to your office where you will open an email that was sent from across the nation, maybe even around the globe within a matter of minutes. Only a fax machine can compare to the speed of email.
The simple truth is that of the 94 Million American Adults that use the internet every day, the number one reason for going online is to check their email. According to a DoubleClick survey, 81% of internet users go online daily to check email. That’s too big a number to ignore.
Why is email so popular?
Because it’s easy, fast, cheap, direct and it elicits and immediate response. When you add email to your marketing mix you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. Read More→
Product Description
The Seventeen Method – EMAIL MARKETING – 17 Simple But Deadly Effective Email Marketing Tweaks Book for the Kindle is an excellent reference for email marketing and contains details on17 simple but extremely effective email marketing strategies to maximize your response rate and marketing success.
We are pleased to offer thousands of Books for the Kindle. Click on our Editor Name next to the book title above (eBook-Ventures) to view all of the titles that are cur… More >>
The Seventeen Method – EMAIL MARKETING – 17 Simple But Deadly Effective Email Marketing Tweaks
Email Marketing Minute – Personalization
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This is a very short video designed to help email marketers determine the optimal amount of information to gather on their opt-in forms
Email Marketing For Your Viewing Pleasure
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Email marketing comes in a variety of flavors. Some are sent in plain text, others are html enriched that allow text, graphics and background.
There are even some email marketing campaigns that provide an abbreviated email edition with a full version on their business website.
Of course business owners provide ample links throughout their email to give the recipient as many opportunities as possible to drop by.
One of the more recent innovations in email marketing is video email. When I reviewed several video email sites I was impressed with a company called Talk Fusion. The video emails sent through the system do not require buffering and the voice and video match. In many ways it was just like watching TV.
The instant startup of the video message was impressive. My mind kept conjuring up a variety of marketing uses for video email.
For instance, if you have a brick and mortar store with an online presence you may use a video email message to congratulate a customer on a promotion, anniversary or birthday. Of course they get to see you personally deliver the video message, but your contact information is placed in the video email as well. For a one on one connection this type of email seems a better solution than more common ecards. Read More→
Advanced Email Marketing
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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there’s a big difference between knowing that email is a powerful marketing tool and proving it.
So how do you know if you’re doing it well? How do you show your CFO that it’s really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is incre… More >>
Successful Email Marketing – How It’s Done
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Joe from www.perfect-email-marketing.com discusses how businesses can use email marketing as a powerful method for boosting your online business and skyrocketing your ROI.
The Three Secrets to Profitable Email Marketing
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Copyright (c) 2008 written by Don R. Crawley
Legitimate email marketing is a great way to stay in touch with your customers and prospects. It’s inexpensive, fast, efficient, and environmentally friendly. Email marketing allows you to target your customers and prospects by their particular interests, it allows you quickly announce special promotions (either planned promotions or impromptu promotions based on changing conditions). Email is the perfect way to send a monthly newsletter. Email marketing’s efficiency was underscored in a study by the Direct Marketing Association which found that in 2005 email marketing returned an amazing $57.25 in revenue per dollar spent on it!
How can you get started with email marketing? Start by collecting your customers’ email addresses. Even if you don’t currently do email marketing, gather your customers’ email addresses now so that, when you decide to start communicating with your customers via email, you’ll already have a good list. Have a sign-up sheet at each of your checkout counters or at your reception desk. Be sure to include a sign-up form on your website. Offer an incentive such as a monthly drawing from the collected email addresses. Be sure to include a privacy statement on your forms and sign-up sheets such as, “Privacy notice: We don’t share your information with anyone.” (Of course, that means you can’t share that information ever.) Remember, email addresses are free (or very inexpensive) to gather.
Now, the three secrets to making email marketing a winner for your business. Read More→
Product Description
Million Dollar E-mails will teach you step-by-step how to use high -powered words, phrases, and slogans that will grab your customer’s attention and sell!
Whether you are selling ideas, a service or widgets, Million Dollar E-mails guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence.
You’ll learn how to create, send, and track highly successful e-mail campaigns that get results and turn profits. … More >>
Email Marketing: A guide to the Internet’s most effective marketing tool
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The inherent power of email marketing is the permission the consumer has given you to communicate with them.
Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they’re not listening to downloaded MP3s and podcasts.
The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marke… More >>
Email Marketing: A guide to the Internet’s most effective marketing tool
Email Marketing Tools For Beginners
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One of the dimensions of online marketing is email marketing. It is significant for beginners who want to earn money online to learn that email marketing is as simple as composing a letter and send it to everybody’s inbox.
The popularity of email marketing in the recent years has made the image of email addresses a very vulnerable medium which spams, bulk mails, and all sorts of newsletters attack. Even this is the case, email marketing remains to be a very powerful business promotion technique in as much as email addresses remain to be people’s private virtual edifice on the World Wide Web.
The web is very generous in giving email marketing tools for beginners, given the fact that a hundred of websites offer free mail hosting. It is just important for beginners to understand that employing email as a marketing strategy must be done with a concrete, comprehensive, and thorough plan. Read More→
