Webinar – Video Marketing: Where To Start and What to Do

Thursday, November 19, 2009 – 11:00 am to 12:00 pm eastern AND 4:00 pm to 5:00 pm eastern

The barriers to creating your own videos have disappeared.  Video Marketing is one of the hottest new areas for reaching more customers with descriptions of your products and services.

People will watch a brief video much more often than read a text copy and video provides way to build rapport that is unique to any other type of communications: people see you, hear you and get more information in a comfortable format.

Why don’t more businesses do it? There are many reasons, however the perception is that creating video is complex, you need equipment and it is time consuming.  These challenges may have been true in the past, but are no longer true today!

So how do you get started with video marketing? Do you need equipment?  What about software? Is it hard to learn?

In this webinar we examine why companies are moving to video, what are steps to creating video and how you use free tools available on the internet to get started.

Webinar fee – there is no cost for this webinar

Agenda

• The explosion of video marketing
  
• Why you should consider video marketing
  
• Case study – Gary Vaynerchuk
  
• How to get started: plan create, distribute, monitor results
  
• Measuring the effectiveness of you video marketing
  
• Creative ways to use your video
  

CLICK HERE TO RESERVE YOUR SEAT FOR 11:00 am to 12:00 pm eastern

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CLICK HERE TO RESERVE YOUR SEAT FOR 4:00 pm to 5:00 pm eastern

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In the process of optimizing my site, I’ve recently registered at Technorati.  Here’s my claim code:

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If you have a blog and you need more backlinks, start by registering at Technorati.

If you’re not sure what this is and you want to find out more, give me a call and I’ll explain it.

Webinar-The 8 Biggest Mistakes for Business Blogs (and how to avoid them)
Wednesday, July 15, 2009 – 11:00 am to 12:00 pm

A business blog is an online conversation about your company, products and services. It is different from a traditional website in that is creates a dialogue between you and your customer — something that was traditionally costly and time consuming.

Starting a business blog can be very easy, maintaining and making it work is something different.

In this webinar we examine the 8 mistakes people make when starting a business blog and what to do to avoid them

Webinar fee – there is no cost for this webinar

CLICK HERE TO REGISTER

For many years, most websites have been nothing more than online brochures.  These sites have been useful for providing information to customers, however after a customer visits the site, there is very little reason to return.

In this video I share three things you can do immediately to create a reason for your customers to return to your website (customer engagement) — add a blog, add video, offer free stuff.

Your comments are always welcome.

Related articles by Zemanta

• The Meaning of Engaged (socialmediatoday.com)
• Why not use Video to Engage Customers? (conversationagent.com)
• Top 21 Social Media and Blogging Insights (chrisabraham.com)

If you see the “Hello World” in the title of a blog post, you’ll know that a new blog site has just been created.  That’s what’s happened here!

We’re in the process of updating our site as well as some of the programs and services we offer.

One of our most favored sayings is, “if you always do what you always done, you’ll always get what you’ve always gotten.” Time now to do something different.

We still have some work to do on the site and we’ll be posting:

Business Promotion Strategies – we’ve had so many individuals and companies approach us to help them with internet marketing and promotion that we are redirecting our training services to focus on this area.

Event driven marketing strategies – from our experience, one of the most effective, low cost and engaging approaches to building your business is offering events then promoting them with low cost web, e-mail, voice and video. For businesses, offering tangible products, events are conducted at physical locations where customers can see and feel the products.   Events for intangible products and services are conducted by webinar and distributing valuable information products.

Traditional media – we still support existing traditional promotional methods such as direct mail and will be offering ideas to blend the traditional with new media at much lower cost.

Traditional training – we’ll still be offering training and consulting in the areas of sales and management, but we’ll be blending traditional approaches with new technology to offer more flexibility and options for building skills in these areas.

We invite you to comment on the site and offer suggestions for the types of things you would like to have us offer.  We’ll do our best to accommodate and fulfill our purpose of:

• Finding more prospects
• Creating more sales
• Satisfying more customers