Business Training Resource » Uncategorized http://www.businesstrainingresource.com We help small business find customers on the internet Thu, 29 Jul 2010 13:05:48 +0000 en hourly 1 http://wordpress.org/?v=3.0 Measuring the effectiveness of your email marketing campaigns http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/07/measuring-the-effectiveness-of-your-email-marketing-campaigns/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/07/measuring-the-effectiveness-of-your-email-marketing-campaigns/#comments Wed, 21 Jul 2010 12:20:47 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=2035 Author: friction

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just eating up your marketing budget without producing any results.

When you run an email campaign with our email marketing solution, you have access to a comprehensive set of real-time reports that allow you to see very quickly what is working, and what is not.

Here are some of the main reports provided by our system.

Compare Campaigns:

Spot trends by comparing opens, clicks, bounces, unsubscribe and even spam complaints for multiple campaigns at once. Quickly see what content your subscribers are interested in so that you can tweak and refine future campaigns.

Link Clicks:

Figure out what subscribers are interested in by which links were popular and who clicked on them.

Forward to a friend:

Track viral activity by seeing exactly which subscribers forwarded your campaign email or email newsletter on to a friend.

Bounces:

See which email addresses bounced back and the reason why. The email delivery system will automatically decide if it should try to re-send or to remove the bad email address.

Track each subscriber:

You can see a detailed history for every contact in your database. See which emails they opened, which links they clicked on, and who they forwarded your emails to. This allows you to build up a detailed profile for each of your subscribers.

Email clients:

See exactly which email programs your subscribers are using so that you can update your email testing accordingly.

The EeZeeMailer email marketing solution can also do automatic Google Analytics link tagging so that you can easily track the sales and conversions that result from your email marketing activities. This conversion tracking together with the real-time reports mentioned above allow you to accurately measure the effectiveness of every campaign you send.

]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/07/measuring-the-effectiveness-of-your-email-marketing-campaigns/feed/ 1 Get More Local Business http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/01/get-more-local-business/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/01/get-more-local-business/#comments Mon, 25 Jan 2010 22:58:23 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=965 Lately, the main focus for almost all of my clients is new business.  The questions they ask are,

  • “How can I find new business?”
  • “What can I do to gain more attention for my site?”
  • “How do I stay ahead of my competition?”

Just about everyone is looking for more business these days.

One of the first things I ask when starting with a new client is, “Do you have a Google Local listing?”
Unfortunately, few of my clients answer, “yes”.  Most say, “What the heck is Google Local?”

No matter what business your’re in, you can take advantage of Google Local.

Why Google local?

Nearly 65% percent of internet searches done today are through Google.

Who would want to ignore something that could potentially provide 65% of your business.  Simply put, having a presence on Google will result in business.

What is Google Local?

Google Local (or Google Local Business center) is a free services offered by Google that allows you to set up a profile for your business that can be found on Google maps and in Google search.

Here is a brief 2 minute video that clearly explains Google Local:

How do I sign up for Google Local?

The very first step is to set up a Google account and then go to Google Local Business Center and fill out your profile.  You’ll also find a number of useful videos on YouTube to help you optimize your profile.  Here is a video with some good suggestions from John Jantsch of Duct Tape Marketing:

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]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2010/01/get-more-local-business/feed/ 0 Video Marketing Webinar http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/11/video-marketing-webinar/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/11/video-marketing-webinar/#comments Mon, 02 Nov 2009 23:55:33 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=942 videocamera1Webinar – Video Marketing: Where To Start and What to Do

Thursday, November 19, 2009 – 11:00 am to 12:00 pm eastern AND 4:00 pm to 5:00 pm eastern

The barriers to creating your own videos have disappeared.  Video Marketing is one of the hottest new areas for reaching more customers with descriptions of your products and services.

People will watch a brief video much more often than read a text copy and video provides way to build rapport that is unique to any other type of communications: people see you, hear you and get more information in a comfortable format.

Why don’t more businesses do it? There are many reasons, however the perception is that creating video is complex, you need equipment and it is time consuming.  These challenges may have been true in the past, but are no longer true today!

So how do you get started with video marketing? Do you need equipment?  What about software? Is it hard to learn?

In this webinar we examine why companies are moving to video, what are steps to creating video and how you use free tools available on the internet to get started.

Webinar fee – there is no cost for this webinar

Agenda

  • The explosion of video marketing
  • Why you should consider video marketing
  • Case study – Gary Vaynerchuk
  • How to get started: plan create, distribute, monitor results
  • Measuring the effectiveness of you video marketing
  • Creative ways to use your video

CLICK HERE TO RESERVE YOUR SEAT FOR 11:00 am to 12:00 pm eastern

-

CLICK HERE TO RESERVE YOUR SEAT FOR 4:00 pm to 5:00 pm eastern

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]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/11/video-marketing-webinar/feed/ 2 Registering at Technorati http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/09/registering-at-technorati/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/09/registering-at-technorati/#comments Sat, 26 Sep 2009 00:20:43 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=852 In the process of optimizing my site, I’ve recently registered at Technorati.  Here’s my claim code:

vxmu9ynfc2

If you have a blog and you need more backlinks, start by registering at Technorati.

If you’re not sure what this is and you want to find out more, give me a call and I’ll explain it.

]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/09/registering-at-technorati/feed/ 0 8 Biggest Mistakes Webinar http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/07/8-biggest-mistakes-webinar/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/07/8-biggest-mistakes-webinar/#comments Tue, 07 Jul 2009 01:00:33 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=532 iStock_000000939284XSmallWebinar-The 8 Biggest Mistakes for Business Blogs (and how to avoid them)
Wednesday, July 15, 2009 – 11:00 am to 12:00 pm

A business blog is an online conversation about your company, products and services. It is different from a traditional website in that is creates a dialogue between you and your customer — something that was traditionally costly and time consuming.

Starting a business blog can be very easy, maintaining and making it work is something different.

In this webinar we examine the 8 mistakes people make when starting a business blog and what to do to avoid them

Webinar fee – there is no cost for this webinar

CLICK HERE TO REGISTER

 
Objectives

  • Describe the differences between personal and business blogging
  • Discuss blogging platforms
  • Explore blogging strategies
  • Examine blogging guidelines that make business blogging effective
  • Review blogging promotion and optimization
  • Identify other tools that support blogging and internet marketing
Agenda
  • To blog or not to blog
  • Driving the bus
  • Who’s in charge
  • The Blogging platform
  • SEO and promotion
  • Other marketing tools – email, video, webinars

]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/07/8-biggest-mistakes-webinar/feed/ 0 Create Engaging Websites http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/06/create-engaging-websites/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/06/create-engaging-websites/#comments Sat, 13 Jun 2009 16:11:39 +0000 Ed Andriessen http://www.businesstrainingresource.com/?p=509 For many years, most websites have been nothing more than online brochures.  These sites have been useful for providing information to customers, however after a customer visits the site, there is very little reason to return.

In this video I share three things you can do immediately to create a reason for your customers to return to your website (customer engagement) — add a blog, add video, offer free stuff.

Your comments are always welcome.

www.youtube.com/watch?v=GcPLTsdGcTo

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]]> http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/06/create-engaging-websites/feed/ 0 Hello World! We’re Changing. http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/04/hello-world-were-changing/ http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/04/hello-world-were-changing/#comments Sat, 18 Apr 2009 13:35:55 +0000 Ed Andriessen http://www.businesstrainingresource.com/http:/www.businesstrainingresource.com/2009/04/hello-world-were-changing/ Business Launch2 If you see the “Hello World” in the title of a blog post, you’ll know that a new blog site has just been created.  That’s what’s happened here!

We’re in the process of updating our site as well as some of the programs and services we offer.

One of our most favored sayings is, “if you always do what you always done, you’ll always get what you’ve always gotten.” Time now to do something different.

We still have some work to do on the site and we’ll be posting:

Business Promotion Strategies – we’ve had so many individuals and companies approach us to help them with internet marketing and promotion that we are redirecting our training services to focus on this area.

Event driven marketing strategies – from our experience, one of the most effective, low cost and engaging approaches to building your business is offering events then promoting them with low cost web, e-mail, voice and video. For businesses, offering tangible products, events are conducted at physical locations where customers can see and feel the products.   Events for intangible products and services are conducted by webinar and distributing valuable information products.

Traditional media – we still support existing traditional promotional methods such as direct mail and will be offering ideas to blend the traditional with new media at much lower cost.

Traditional training – we’ll still be offering training and consulting in the areas of sales and management, but we’ll be blending traditional approaches with new technology to offer more flexibility and options for building skills in these areas.

We invite you to comment on the site and offer suggestions for the types of things you would like to have us offer.  We’ll do our best to accommodate and fulfill our purpose of:

  • Finding more prospects
  • Creating more sales
  • Satisfying more customers
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