Archive for Video
3 Tips To Help Your Online Video Marketing Beat The Competition
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Author: David Bain
Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.
There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet.
Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.
— Video Marketing —
Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.
If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.
1. Determine where to post your videos.
First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube. Read More→
ConverStations – Three CCC’s of business blogging
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Mike Sansone talks about the three CCC’s of business blogging. www.ConverStations.com
Why Video Marketing Can Be So Effective For Any Business
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Author: Simon Thurston
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it.
With the benefits that video marketing can offer a business, this could be a fatal mistake.
This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business owners simply do not understand how to use it effectively.
So if you’re business is not using video at the moment, then this is potentially good news for you, and bad news for your competition. If you could start creating some videos about your business, you could steal a march on your competitors.
The Good News Is
Your competitors are unlikely to be using video marketing yet, and so this could be happy days for you and your business. And as you may have read in my previous article about video marketing, it is neither very difficult or expensive to create and produce a video.
In fact the very concept of video marketing has grown in popularity hugely in recent years, mainly due to substantial improvements and the greater availability of affordable technology. Digital and HD (High Definition) camcorders are now relatively inexpensive to buy compared to when they were first launched, and this has allowed many more people to film and upload their videos for all the world to see. Read More→
Business Blogging as Part of Your Content Strategy – Amanda Watlington
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In this video interview, social media specialist Amanda Watlington explains that having an integrated and well-thought out content strategy is at the base of a good business blog. She offers tips on how to make a business blog more effective.
Make Your Own Videos – Easy DIY Tips For Small Businesses
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So, you’re an entrepreneur who’s decided to start making your own online videos in order to boost your marketing and social media efforts.
To get the best results, you’ll want to follow a plan that takes you from pre-production to shooting and editing to online distribution.
Here are some simple steps that can guide you in that process:
Strategy
Concept
- Imagine you’re giving a presentation to your ideal clients. What unique, valuable information can you provide? What do they need and want to hear? Now imagine the camera is your audience and you only have two minutes to talk. Keep it brief, focused and valuable.
- Examples of good concepts – giving tips in your area of expertise, demonstrating your product or service, describing an event or workshop you’re leading.
- Example of not-so-great concepts – video blogging about your wide array of thoughts and philosophies with no clear focus or outcome for the client. Read More→
Jeff Korhan on Small Business Blogging
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Jeff Korhan is a new media marketer, an award winning entrepreneur, and a top-ranked blogger. He applies over three decades of marketing experience to helping companies implement online strategies that maximize Web visibility, reputation, and referrals, especially with social media and Internet marketing. Jeff began his career as a Fortune 50 Sales and Marketing Manager with an MBA.
Jeffs practical business and marketing experience helps his clients to differentiate their companies in crowded markets by using relevant social Web practices that capitalize on emerging business trends. Jeff maintains a busy schedule of speaking and consulting on the topics of social media marketing, relationship selling, and entrepreneurship trends.
He is a social media columnist for GIE Media and a Leadership Consultant for the National Speakers Association. He blogs daily at www.jeffkorhan.com and you can reach Jeff at speaker@truenature.com or 630-774-8350
Putting video on your website is a very important piece of your marketing. Used correctly, it will get people to stay at your website longer, they will make more inquires, and they will get to know you.
Used incorrectly, your video will chase your visitors away faster than a New York Second…..
To place video effectively, on your website, follow these Ten Rules:
Rule #1 – Avoid having your video start automatically when visitors arrive to your website. Along with having different models of computers and speakers, your visitors may have their audio setting at full volume, may already have their speakers in use, or may not even have speakers at all. Customers may very well leave your website if it starts blaring noise as soon as they arrive. It’s much more difficult to look around to try and figure out how to turn off your audio than it is to simply leave the website or hit the back button. Read More→
Business Blogging: How Personal Do You Want to Be?
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Blogs started as personal Web diaries but when blogging for business, you decide how much personal stuff to share. What to share and what to keep private? Remember “what’s in it for readers.” Patsi Krakoff of The Blog Squad says that it’s best to use your stories to illustrate a point. www.betterbizblogging.com
Business Blogging Part I
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From an increase in search engine traffic to the power of RSS technology, your company should be seizing the opportunities that blogging presents. This is Part I of a 2 part series.
Web Video Marketing To Rank On The Search Engines (Search Engine Optimization)
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www.crea8iveworks.com (503) 841-5439 FREE Tips On How To Market Your Business Online. Crea8iveWorks is a seo marketing firm and Portland web video marketing company dedicated to helping small and midsized businesses leverage the power of the internet to generate a FLOOD of highly targeted leads and convert them into paying customers. At Crea8iveWorks we can get your phone ringing and bring new customers to your business by helping you stand out from the crowd, dominate the Search Engines and build relationships with your local community.
