Archive for Marketing
Picking the Right Domain Name for Search Engine Optimization
Posted by: | Comments
Written by Ed Andriessen
If you want to improve your chances of getting the right traffic to you site, then selecting the right domain names is one of the simplest, yet most
powerful business decisions you can make.
Because there are many free hosting options, people make the mistake of thinking that they can save money and get good results. They think that signing up and picking a site name that sounds clever (or using the name of their business). This type of thinking leads to lost opportunities and frustration.
The first issue is, when you sign up for a free site (no matter how reliable) you don’t own anything. Everything belongs to the site provider.
If it is a service like Blogger.com (owned by Google) and something on your site is not to their liking, they suspend your service. Read More→
Email Marketing Campaigns – 7 Top Tips For Your Next Message
Posted by: | Comments
Email marketing campaigns are still the easiest way to build a relationship with your customers. You should redirect as much of your traffic to your Optin page as possible and get people onto your email list whenever you can. Follow these 7 top tips to make your next email marketing campaigns super effective
Is there An Actionable Message In Your Email?
Is your email requesting the reader to take an action? If not why are you sending it? Every email you send should have a call to action in it. It can be as simple as directing someone to your blog or watching a video. And if you train your readers to do something, then they’ll learn to expect that in all your messages.
Does Your Subject Line Entice Your Readers?
Your subject line is the most important part of your email marketing campaigns. It has one purpose and one purpose only. To make the recipient click on it to read your message. If they don’t like your subject line then your email will go unopened.
Make it catchy and try and create some intrigue. For example instead of saying “Read My Latest Blog Post On Email Marketing”, say “My Top 10 killer Strategies For Success In Email Marketing”. Read More→
Blogging – Ways To Improve Visibility
Posted by: | Comments
Lets say for the sake of argument that you have a business blog. You have participated in online forums in your industry and now want to pass along information in a more personally directed format.
Your blog is new and site visits are not as strong as you would like. You post a link to your blog in the signature line of forum posts, but you are still hoping more people will drop by.
Starting a business blog can be a bit like starting a website it can take a while for it to gain a following or even for search engines to index and rank the blog site.
There are a couple of things you can do to improve the visibility of your business blogging missives. Read More→
Getting Started with Affiliate Marketing – 7 Resources for Learning and Making Money
Posted by: | Comments
By Ed Andriessen
A number of my clients have been enjoying increased traffic to their sites lately (shameless plug). They realize that now it the time to start monetizing their site and I’ve suggested that they explore affiliate marketing.
Affiliate marketing is the practice of placing ads to other peoples products and services on your site. When a visitor to your site clicks on the ad and purchases a product from that vendor, you get paid a commission. The easiest way to find products and services to sell is through a service that offers these affiliate links.
I’ve put together a number of resources that offer products. I am not endorsing these services, only providing you with links for you to explore: Read More→
Why Your Business Needs Web Video Marketing
Posted by: | Comments
Build Your Brand
Plan and simple, video is the most engaging content available creating a multi sensory experience for the viewer. No other advertising medium can trigger an emotional response the way video can. As a result, this makes the greatest impact on your prospects and customers.
Video is also the most effective ways to get your face, voice and brand all over the Internet positioning you as a leader and an expert in your field. When people see you, you become real and this humanizes the experience differentiating you from your competitors by putting a face/voice on your business.
Viewers also get to know you through your videos and if they like and trust you, they will want to do business with you. If you are truly sincere in your desire to help others, your videos will convert like wildfire and unlike traditional forms of advertising your web videos have no expiration date!
What this means is that your videos are out there working for you 24/7, educating your prospects about your product or service even while you sleep.
Web Video is a Growing Mega-Trend
I have three words for you, YouTube, YouTube and YouTube. Why does YouTube matter in social media marketing? Read More→
5 Deadly Marketing Mistakes
Posted by: | Comments
The 5 biggest marketing mistakes I have seen (and done myself!) are things that can be easily corrected.
It’s been said that “A problem identified is a problem half solved,” so after personally coaching hundreds of people, and seeing everything from miserable failure to fantastic success, here’s my list of five deadly marketing mistakes, hopefully it can help you in your marketing efforts.
1. Not getting started. Yup, seems pretty obvious, but this has got to be number one by a long way. Question: why do we buy programs, courses and books, learn some great ideas and techniques, but not take action? Purchasing information can be like a drug, it feels good at the time, but leaves us worse off than we were before. That’s how too many people treat the very information that can help them be successful.
2. Bad Philosophy. OK, I know that may sound weird, but I’m convinced it’s another huge reason people don’t succeed in their online marketing efforts. They have bad philosophies. Here’s some samples of destructive philosophies:
-”How quickly will this work?” That’s a killer. It’s a nonsensical question. It doesn’t matter how long it took the people in the testimonials, it doesn’t matter how long it took anybody. Your story is your story. It will probably take longer than you hope, but if you quit it’s guaranteed to never work for you. Don’t waste time thinking about something that is impossible to predict. You might succeed faster or slower than others, but the only way to know how long it takes is to persist until you succeed. Read More→
3 Tips To Help Your Online Video Marketing Beat The Competition
Posted by: | Comments
Author: David Bain
Got a new business product but don’t know where to start? Video marketing just might be for you. This article discusses video marketing, its advantages and a short guide on how to make a video perfect for any marketing campaign.
There are a lot of ways through which you can market your products and your services. Among these methods, the most cost-effective means is perhaps the internet.
Through the internet, you can come up with every marketing campaign possible. The internet is so flexible and vast that with the right moves, it can help your business become more popular and more prominent. That being said, let me introduce you to the latest trend and possibly the most effective of all online marketing strategies: video marketing.
— Video Marketing —
Video marketing just might be the hottest trend to date in the marketing field. The time for telling through text marketing copy has passed. Instead, it’s now time for showing and demonstrating through video clips.
If you’re not that familiar with video marketing, there’s absolutely no need for you to worry. The internet provides a lot of resources on how you can make your videos. You can learn about the tools that you need to make videos and the techniques that can make your videos work for marketing purposes. The following are some tips on how you can make video marketing work for your business.
1. Determine where to post your videos.
First of all, you have to know where you are going to post your video marketing material. There are many choices available to you. You can place your video in your website for more interesting site content. You can also post video clips in online communities and blogs. Of course, you should not neglect to post videos in video blogging sites like YouTube. Read More→
3 Secrets to Making Your Email Marketing More Effective
Posted by: | Comments
Author: Tuan LedyardEmail marketing is the main focus of many internet marketers.
It was immediately apparent that all they needed to do was get a list of addresses and then they could make money through that list for many years.
This article will be focusing on email marketing tips that will help you boost your sales and conversions.
The first thing that you need to keep in mind when using email marketing is to aim on avoiding the spam filters. In order to protect their customers from spam or unsolicited messages, email service providers have fairly advanced technology to filter out certain emails. Each email that is received goes through the spam filter, which awards points to emails to determine if they are spam. Depending on the particular provider or how the customer has set up his account, emails that get a high number of spam points are sent to the spam folder or deleted outright. The trick is to avoid using words in your subject line or email body that are likely to alert the spam filter, such as “making money,” “free,” “build wealth,” and so forth. Very often, recipients don’t receive information that they’ve requested due to spam filters. Read More→
Why Video Marketing Can Be So Effective For Any Business
Posted by: | Comments
Author: Simon Thurston
Despite the fact that many small businesses now realize that video marketing is something that they can implement relatively easily, for some reason they still aren’t doing it.
With the benefits that video marketing can offer a business, this could be a fatal mistake.
This is possibly due to the fact that the concept of video marketing is still relatively new, and this could mean that most business owners simply do not understand how to use it effectively.
So if you’re business is not using video at the moment, then this is potentially good news for you, and bad news for your competition. If you could start creating some videos about your business, you could steal a march on your competitors.
The Good News Is
Your competitors are unlikely to be using video marketing yet, and so this could be happy days for you and your business. And as you may have read in my previous article about video marketing, it is neither very difficult or expensive to create and produce a video.
In fact the very concept of video marketing has grown in popularity hugely in recent years, mainly due to substantial improvements and the greater availability of affordable technology. Digital and HD (High Definition) camcorders are now relatively inexpensive to buy compared to when they were first launched, and this has allowed many more people to film and upload their videos for all the world to see. Read More→
Measuring the effectiveness of your email marketing campaigns
Posted by: | Comments
Author: frictionOne of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just eating up your marketing budget without producing any results.
When you run an email campaign with our email marketing solution, you have access to a comprehensive set of real-time reports that allow you to see very quickly what is working, and what is not.
Here are some of the main reports provided by our system.
Compare Campaigns:
Spot trends by comparing opens, clicks, bounces, unsubscribe and even spam complaints for multiple campaigns at once. Quickly see what content your subscribers are interested in so that you can tweak and refine future campaigns. Read More→
