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Internet Marketing: Building Advantage in a Networked Economy, 2e presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs.

The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through… More >>

Internet Marketing: Building Advantage in a Networked Economy

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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