Basics Boot Camp
The Basics of Internet Marketing Bootcamp
2-Days – August 1 & 2, 2009 Princeton Center, Kingston, NJ
Due to the hands on nature of this training, the Internet Marketing Bootcamp is limited to six (6) participants.
There is so much “internet marketing” information available it can make your head spin. Many individuals don’t know where to start.
That’s why we’ve developed this basic introduction to internet marketing. The mission of the introduction is to get you up and running with a website, greatly reduce the learning curve and avoid the frustration and confusion that usually comes with learning technical skills.
In this unique introduction you’ll walk away with knowledge and practical, easy to apply tools that will help your business get attention as soon as the bootcamp is finished.
After this bootcamp you will have:
- Your own website/blog
- An e-mail marketing strategy and management system
- A video with you explaining your products and services posted to your site
And best of all, this is created by you for you!
Who should attend
- Anyone who is thinking of starting their own business
- Existing business owners who need to create an online presence
- Individuals who want to explore online marketing
- Traditional media professionals who are impacted by internet marketing
- People who have been struggling with older internet approaches (simple page generators, video dabblers)
- Small business professionals, SOHO practitioners, sales professionals, marketing professionals, recruiters
You will learn:
Website
- Why it is critical that you learn online marketing today?
- Why you should avoid social media until you’ve mastered the basics.
- What are the three key elements of your internet strategy?
- How to purchase and “point” your domain names to a web host.
- How to select and subscribe to a web host.
- Why and how to set up a WordPress CMS/blog.
- How to make your site look good and user friendly.
- How to secure your site from spammers and hackers.
E-mail marketing
- Why it is critical that you select an e-mail management tool.
- How to select an e-mail manager.
- How you can avoid violating the CAN-SPAM act.
- Why you can’t used rented or purchased lists.
- What is permission marketing and how do I employ it?
- How to set up an “opt-in” form.
- How to set up an autoresponder.
- How to build your e-mail list.
Video
- Why are some many businesses and individuals posting video?
- What are some of the pitfalls to video.
- What is your strategy for video?
- What should you video?
- How do you edit video?
- How do you get video onto YouTube and then onto your site.
Agenda Saturday:
8:30 – 10:00 Registration and continental breakfast
9:00 – 10:00 Positioning your business
10:00 – 10:10 Break
10:10 – 11:10 Set up domains and hosts
11:10 – 11:20 Break
11:20 – 12:00 Install WordPress and configure site
12:00 – 1:00 Lunch (included)
1:00 – 2:00 Post install checklist and add plugins
2:00 – 2:10 Break
2:10 – 3:10 E-mail marketing basics
3:10 – 4:00 Autoresponders and e-mail strategy
4:00 – 4:30 Summary and close
Agenda Sunday:
8:30 – 9:00 Continental breakfast
9:00 – 10:00 Review and questions
10:00 – 10:10 Break
10:10 – 11:10 Video basics
11:10 – 11:20 Break
11:20 – 12:00 Video intro scripting
12:00 – 1:00 Lunch (included)
1:00 – 2:00 Video filming
2:00 – 2:10 Break
2:10 – 3:10 Video editing and rendering
3:10 – 4:00 Upload video to YouTube and post to site
4:00 – 4:30 Summary and close
What You Will Receive:
- A workbook featuring all course materials, references and website links
- A certificate of completion from Business Training Resource – Basics of Internet Marketing
- Lunch, coffee and snacks
- Training to vault your internet marketing to the next level
The cost for this two day Bootcamp is $750.00
In order to facilitate learning, we recommend that you bring your own laptop. We will be providing several files and applications on a USB thumbdrive for your use and to store the files you create. The thumbdrive and applications will be yours to keep.
If you do not have a laptop we will provide one for you at an additional charge of $25.00.
If you have questions before ordering or if you have special physical or dietary needs, please contact me.
