One-on-one

These packages involve intensive one-on-one training/coaching so you get your business/site up and running immediately and shorten the learning curve for Internet marketing.

You learn how to build and manage your sites and, depending on the package, build skill in using powerful internet marketing tools.

Included with every package:

• Strategy planning to maximize marketing impact – How to apply what you’ve learned
• Step by step involvement with the process to learn how to do it (optional)
• Online screen share so you can see what’s going on and how it works
• Recording of the process for future reference and review
• Supervision while you actually create or alter content

When purchasing, I’ll write you within 24 hours to schedule our initial appointment to discuss your business and name your site. Also, depending on the package, we will schedule the time needed to complete the items included in the package.

If you have questions before ordering or if you have different needs from what we offer in our packages, please contact me.

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BRONZE PACKAGE – Site Starter – $750

The Bronze package is for SOHO or very small businesses that wish to start their online marketing experiences with just a basic website.

This package requires an investment of approximately 2 – 3 hours of your time and provides the knowledge and skills needed to quickly and easily build and manage your site.

Included in the Bronze package is:

Strategy Coaching to positioning your company (1 hr)

• Position Your Company
  • Who is your market directed to?
  • What are their concern and your solution?
  • How does your product or service benefit them? What results can they expect?
  • What is your USP (Unique Selling Proposal)
  • What are you promising that reduces that chance of a customer not being satisfied with your product or service
• Packaging Your Message
  • Situation-Action-Results tied into your USP
  • Site Page content
• Promoting Your Site
  • Presentations
  • Search Engine
  • Keywords 

Establish Site

• Select and purchase domain
• Establish web host account (first year free with Dreamhost)
• Download and install WordPress

Post Install

• Update Admin profile – add name and bio (if available)
• Add up to three users
• Set site title and preferences
• Set date, time, page, post preferences
• Set permalinks
• Select and upload Flexx theme
• Edit link list 

Create Pages and Posts

• Front page – static or blog?
• Blog page – separate or front page?
• About page – describe you and your team
• Who we work with – describe your market
• How do we work – describe your principles
• Services – describe your products and services
• Clients/Testimonials – post client endorsements
• Contact – set auto contact page 

Optimize Site

• Add categories
• Select widgets
• Add plugins
  • Askimet Comment Spam Filter
  • Google Analytics
  • WP Automatic Backup
  • WP Automatic Uprgrade
  • WP Easy Uploader
    

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SILVER PACKAGE – Site Builder –$1,500

The Silver package is for SOHO or small businesses that wish to power their site with e-mail marketing campaigns and events supported by webinars.
This package requires an investment of approximately 4 – 5 hours of your time and provides the training and skills needed to quickly market online events supported by e-mail campaigns.

The Silver package consists of all the features of the of the Bronze package plus:

Additional hour of Strategy Coaching focused on promotion

• Mailing list upload or development?
• Website contact form integration
• Webinar event development

E-mail Marketing Manager

• Select and subscribe to e-mail manager (first month free, $9.95 to $12.95 thereafter)
• Review e-mail campaign Manager dashboard
• Upload e-mail list
• Create e-mail contact form, post to site
• Create one campaign e-mail
• Review campaign analytics

Webinar events

• Review webinar providers
• Select and subscribe to web conference/webinar provider (if a paid webinar provider is selected, additional costs will apply)
• Review webinar development process
• Outline three events with mindmaps to promote your business
• Select and subscribe to event management provider
• Review webinar promotion strategies
  

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GOLD PACKAGE* – Business Builder – $2,500

The Gold package* is for SOHO or small businesses that wish to develop a comprehensive selection of new media to promote their business.
This package requires an investment of approximately 6 – 8 hours of your time and provides the training and skills needed to understand and apply each element of new media.

The Gold package consists of all the features of the of the Silver package plus:

Additional hour of Strategy Coaching focused on marketing strategy

• Voice broadcasting
• Video posting
• Video e-mail
• Media scheduling in Google calendar
  

Voice Broadcasting

• Select and subscribe to voice broadcast service (subscription or per call costs apply)
• Identify Voice broadcast strategy
• Record and send voice broadcast
  

Video e-mail

• Select and subscribe to video e-mail service (first year free)
• Set-up profile
• Set up brand page
• Record and send e-mail
  

Online Video*

• Record Intro video
• Create intro slide
• Edit video with Windows Movie Maker
• Upload to YouTube
• Post to Site
  

* Please note – Due to the requirement of an onsite visit (your location or mine) to record video, this package is currently limited to NY, NJ, PA