Here’s a client of mine who just started getting involved with Video Marketing.

Enjoy

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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By Denise Wakeman

As a business blogger you realize that blogging for business is different from personal blogging.  It’s important to be clear and specific about how you blog for your business and you must know and use the four key areas that are essential to business blogging success.  These keys are called CODA for short, C stands for Content, O is for Outreach, D is for Design and A is for Action.

C is pretty clear – content.  Content is King or Queen depending on your viewpoint.  Content is where you engage people.  Content is where you reveal your expertise.  Content is how you build your presence on the web. Strive to post regularly, post frequently, and stay relevant to what your readers want and expect.  One of the things you can do for finding out what your readers want and expect is to conduct polls.  There are a lot of simple polling applications you can add to your blog from vizu.com or social too.  Find out what your readers want, what they expect, and deliver it.

When it comes to content, there’s a subset of four elements to pay attention to, and those are the four E’s: Educate, Entertain, Engage, and Enrich.  People go online for two reasons.  First, to find solutions to their problems, and second: to be entertained.  So you want to keep your content focused on educating your reader about your expertise. You want to entertain your readers to keep their attention so be light and conversational.

Enrich means making your readers’ lives better.  How can you help them save time, money, be happier?  If you can weave one to all of those elements into a blog post, you’re rocking.

The second element is O.  O is for outreach. When you’re researching other blogs you want to find other blogs in your field; you want to develop relationships with those authors by commenting on their blogs.

The other thing you can do through outreach is linking to other blogs.  Linking is the currency of the blogosphere. In the olden days of the web, we were told: “don’t link out from your website,” because you don’t want to drive people away from your website.  Well, that was then, and this is now, and now the more you link to other resources and other bloggers, the more of a helpful resource you become to your readers.  Plus, you want those other bloggers to link to you too, so it becomes mutually beneficial.  If you are referring to someone else’s blog post, link to it.  If you’re referring to a book, link to it on Amazon or your favorite online bookseller.  If you are referring to a concept or a word or something people may not know, link to the definition in Wikipedia or some other dictionary.  The idea is that you want to build relationships with other people and be a resource for them.

D is for design. When you’re thinking about your blog design, make sure your branding is consistent and the visual images are consistent.  If you do have a traditional website, make sure it clearly relates to your blog.  The other thing with design, take a look at your blog and see how easy is it to read and navigate through the blog.

Then the fourth element is A for Action or call to action.  If you want to create a space for people to take that next step to become a client or customer or a patient – depends on what your business is – then you need to get your readers involved and engaged because that’s what builds trust.

Beyond being able to write persuasively, you need to make sure it’s easy for people to find out about how they can work with you.  Make sure you have an About page or Bio page or create stand-alone pages that clearly define what you do, how people can work with you, and how they can contact you. And beyond that, you want to encourage people to actually do something.  So you have to tell them what to do.

Taking these four essential keys into account when you are building your blog will help you realize much success from using it as a business building tool.

And now I would like to invite you to claim your free instant access to my 5-part video course to learn more about how to get the best out of your blog. Visit http://masterbusinessblogging.com

From Denise Wakeman, Founder of The Blog Squad and Online Marketing Advisor.

Article Source: [] Four Essential Keys For Business Blogging Success

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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Webinar – Video Marketing: Where To Start and What to Do

Thursday, November 19, 2009 – 11:00 am to 12:00 pm eastern AND 4:00 pm to 5:00 pm eastern

The barriers to creating your own videos have disappeared.  Video Marketing is one of the hottest new areas for reaching more customers with descriptions of your products and services.

People will watch a brief video much more often than read a text copy and video provides way to build rapport that is unique to any other type of communications: people see you, hear you and get more information in a comfortable format.

Why don’t more businesses do it? There are many reasons, however the perception is that creating video is complex, you need equipment and it is time consuming.  These challenges may have been true in the past, but are no longer true today!

So how do you get started with video marketing? Do you need equipment?  What about software? Is it hard to learn?

In this webinar we examine why companies are moving to video, what are steps to creating video and how you use free tools available on the internet to get started.

Webinar fee – there is no cost for this webinar

Agenda

• The explosion of video marketing
  
• Why you should consider video marketing
  
• Case study – Gary Vaynerchuk
  
• How to get started: plan create, distribute, monitor results
  
• Measuring the effectiveness of you video marketing
  
• Creative ways to use your video
  

CLICK HERE TO RESERVE YOUR SEAT FOR 11:00 am to 12:00 pm eastern

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CLICK HERE TO RESERVE YOUR SEAT FOR 4:00 pm to 5:00 pm eastern

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Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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In the process of optimizing my site, I’ve recently registered at Technorati.  Here’s my claim code:

vxmu9ynfc2

If you have a blog and you need more backlinks, start by registering at Technorati.

If you’re not sure what this is and you want to find out more, give me a call and I’ll explain it.

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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Webinar-The 8 Biggest Mistakes for Business Blogs (and how to avoid them)
Wednesday, July 15, 2009 – 11:00 am to 12:00 pm

A business blog is an online conversation about your company, products and services. It is different from a traditional website in that is creates a dialogue between you and your customer — something that was traditionally costly and time consuming.

Starting a business blog can be very easy, maintaining and making it work is something different.

In this webinar we examine the 8 mistakes people make when starting a business blog and what to do to avoid them

Webinar fee – there is no cost for this webinar

CLICK HERE TO REGISTER

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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For many years, most websites have been nothing more than online brochures.  These sites have been useful for providing information to customers, however after a customer visits the site, there is very little reason to return.

In this video I share three things you can do immediately to create a reason for your customers to return to your website (customer engagement) — add a blog, add video, offer free stuff.

Your comments are always welcome.

httpvhd://www.youtube.com/watch?v=GcPLTsdGcTo

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Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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If you see the “Hello World” in the title of a blog post, you’ll know that a new blog site has just been created.  That’s what’s happened here!

We’re in the process of updating our site as well as some of the programs and services we offer.

One of our most favored sayings is, “if you always do what you always done, you’ll always get what you’ve always gotten.” Time now to do something different.

We still have some work to do on the site and we’ll be posting:

Business Promotion Strategies – we’ve had so many individuals and companies approach us to help them with internet marketing and promotion that we are redirecting our training services to focus on this area.

Event driven marketing strategies – from our experience, one of the most effective, low cost and engaging approaches to building your business is offering events then promoting them with low cost web, e-mail, voice and video. For businesses, offering tangible products, events are conducted at physical locations where customers can see and feel the products.   Events for intangible products and services are conducted by webinar and distributing valuable information products.

Traditional media – we still support existing traditional promotional methods such as direct mail and will be offering ideas to blend the traditional with new media at much lower cost.

Traditional training – we’ll still be offering training and consulting in the areas of sales and management, but we’ll be blending traditional approaches with new technology to offer more flexibility and options for building skills in these areas.

We invite you to comment on the site and offer suggestions for the types of things you would like to have us offer.  We’ll do our best to accommodate and fulfill our purpose of:

• Finding more prospects
• Creating more sales
• Satisfying more customers

Ed Andriessen

Ed Andriessen is a small business internet marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com.

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