Video


“Hands On”Video Marketing Camp

One day training
Create and publishWeb Video
Sun – 9/20/09 – 9 am – 4 pm

Click here for more info


Why is video important to your business?Web Video

  • Easy – The barriers to posting video have been eliminated.  Anyone can now shoot, edit and post video to the Internet anytime about anything.  It does not have to be professionally produced, just interesting.
  • Unique – Video is interesting, compelling and familiar.  Having relevant information about your products and services that people can watch, listen and even replay at their leisure creates an engaging experience
  • Educate your audience more quickly for less cost – The internet has provided an unprecedented opportunity to educate potential customers about the benefits of your products and services.  Video provides the medium to supply immediate information at practically no cost.
  • Deliver quality presentations consistently – video offer the sights and sounds to enhance communication. Video via the Web will enable you to deliver a consistent presentation – something that is challenging for even top sales personnel to do consistently. Educate, inform, and sell consistently for less cost
  • Reduce selling cost -  It costs hundreds of dollars to put a sales professional in front of a potential customer. Considering the time cost for this professional, the time cost per sales appointment can often be reduced, saving hundreds or thousands of dollars and increasing opportunities to be in front of others

What do I need to know about video?

Using a digital camera and a YouTube account you can:

  • Notify potential customers of events, news and promotions.  Any business web site can now create its own channel.
  • Produce product-related information to help customers use them, including how-to for new products. For example, how to set a thermostat on a new home, how to post a video to a web site, or how to change the toner in a printer.
  • Create videos that shows product placement. Develop or partner with a video series that highlights key elements of a product and engages your target market, like having a window manufacturer talk about the window installation or a software developer demonstrating an application in use.
  • Create video that show real customers giving their honest reaction, like their experience of an event, their results from using your product or the experience of working with you.
  • Display other forms of video you’ve created, such as Webinars, PowerPoint presentations, and standup presentations or talks.
  • Use video to connect with customers on the status of their products or service purchase.

How do I implement video?

  1. Purchase an inexpensive digital video camera designed for web upload
  2. Add intro slide and exit slide with contact information
  3. Post to YouTube or one of the many video services
  4. Embed into website or e-mail the link to the video

Contact us now to learn how to use Video

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Contact us now to learn how to use
powerful internet marketing tools:

Ed Andriessen
(609) 531-4776
fax (609) 689-3746
www.BusinessTrainingResource.com
22 Pizzullo Rd., Hamilton, NJ 08690