Web Video Marketing – How Small Businesses are Using It
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Web Video Marketing Questions
More and more of my clients are questioning me about web video marketing.
Can I get a video on my site?
What should my video say?
How much does it cost?
It’s interesting that I get these questions, but very few ask me, “What will web video marketing actually do for me?”.
Web Video Marketing Answers
Although I answer with that web video marketing will
- improve understanding of your products or services
- provide visual and audio experience for the watcher
- enhance your credibility and trust
- make you an authority
- differentiate you from you competition
- make you rich and famous (ok maybe not…but is has done that for some)
These are certainly benefits, but I make the mistake of describing how specifically web video marketing is making a difference to my clients.
In the article below, Fox Small Business Center describes how several businesses are using and benefiting from web video marketing.
Small Businesses Weigh In: Are You Using Video Marketing?
smallbusiness.foxbusiness.comFor many small businesses, video marketing is uncharted territory. Blame it on lack of resources, intimidation or even just too little time, small businesses are often late to the game when it comes to web marketing and social media branding.
If you’re not already using web video marketing, have a look at it. There’s many types of video that can be made for your business and the cost is no longer prohibitive.
