Archive for Webinars
Webinar Marketing – It’s Really Working for Me
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Webinar Marketing – I’m Loving It
I’m really loving Webinar Marketing.
It’s bringing me so much business that I’m in an enviable place of being able to choose who and what to work on. It’s working so well, I’m thinking of specializing more on webinar marketing for businesses.
Is it a “silver bullett”? Heck no. It’s still a lot of work — Planning, preparing, promoting, practicing, presenting, recording…the process is still as demanding as any other marketing approach. But it’s so much more…well, efficient.
Webinar Marketing – How’s It Working For Me?
Here’s whats happening. I’m using Google keyword tool and business forums to discover what people are truly interested in. The keyword tool tells me how many people are looking for a particular search term and the forums tell me what people are talking about.
I then create a brief (less than one hour) presentation to offer a solution to one (or several) of the problems that people are talking about. The focus is on education (with a little promotion mixed in).
I promote this presentation as a semi-weekly webinar…and people sign up, attend and then contact me after for more in-depth discussion.
Webinar Marketing – The Results
Three things have happened
- I’ve help a bunch of people with new ideas and possible solutions
- I’ve developed relationships as a trusted authority with people who can potentially become my clients (at an extremely low cost)
- Since I record the webinar, I have high quality marketing materials that I can re-purpose in a variety of ways
And did I mention the low cost?
No other marketing (although email marketing comes close) is providing me with as many benefits. Yes, I’m going to keep doing webinar marketing. I’m probably going to start concentrating on webinar marketing for my clients.
Yes, I’m falling in love with webinar marketing.
Webinar Marketing Resources
Here’s a couple a great resources to get you thinking about webinar marketing.
First the wonderful folks at Hubspot. They use webinar marketing extensively, they’re a great company and it’s well worth your time to steal…um…model what they do with webinar marketing.
HubSpot and Citrix have teamed up and created a webinar app that makes it much easier to use webinars for lead generation. Now that you are on your way to mastering webinars for lead generation, ensure that they are integrated with the rest of your marketing.
And another article on planning and presenting your own webinars fro an excellent webinar company, webattract (great name isn’t it?):
7 Tips for Success Marketing With Webinars
Webinars – also called web conferences – are a highly effective content marketing tactic. In fact, a recent B2B Content Marketing study gave them an extremely high effectiveness rating, second only to in-person events.
webattract.com3/11/12
Want to find out more about how a webinar marketing program can generate business for your company? Give us a call..or attend one of our webinars!
Webinar Marketing – Solving the Problem of Promoting Your Webinar
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Webinar Marketing Concerns
One of the biggest concerns that I manage with my webinar marketing clients is the fear of nobody showing up. “But Ed, what if we put time, money and effort into this webinar marketing thing and nobody registers? I’ll have to answer to (boss, colleagues, directors, board, wife, etc.)”
Even though I assure them that that won’t happen, until they see the registrations come in, the tension is there.
Webinar Marketing Promotional Channels
One of the biggest benefits of using social media to promote webinars is that there are so many different channels for promotion.
In this article by Studio1C, a creative design firm in Las Vegas, seven different media are listed to find an audience for your webinar.
Using Internet Marketing to Promote Your Webinar
www.studio1c.com11/11/11
Promoting Your Webinar, Ideas to promote your webinar.
Don’t worry, people will show up. Generally not as many as you would like (sometimes to your surprise many more show up than expected). For effective webinar marketing, always record the webinar and re-use it and please, for heavens sake, follow-up with the attendees.
Host a Webinar – How to Succeed With Your First Webinar
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Want to host a webinar but aren’t sure on the steps?
Webinars can have a dramatic effect on your business whether you are selling to the online community or brick and mortar businesses. So, getting your presentation right requires planning.
It is not just a case of just promoting it to your target market and spending an hour online with a sales pitch at the end. Preparation is the key!
With a well planned webinar, anyone can successfully do this. It is not as hard as you may think. The fact remains that if it is well planned, it will produce a higher conversion rate than email marketing, even if it is your first time!
Here are some simple steps that will help you on your way. Read More→
Webinar Marketing Testimonial
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www.magneticwebinars.com – Webinars are still a powerful way to generate more sales for your business. Just watch this testimonial from one of our Magnetic Webinar students to learn why.
Ed edit
Webinars are still one of the most effective lead generators and yet so many businesses have not embraced this technology…oh well, maybe as gas prices continue to soar…there will be more interest.
Webinars to Market your Business
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In promoting a company to the next preferred point at present, a webinar plays an awfully significant role. A webinar is simply a web tutorial. Webinar is known in this way for the reason it’s been done by means of internet. With its potential customers this web meeting is highly accountable for strengthening the relationship of the business we can articulate this.
This particular technique or way of building strong relationship is more efficient as well as valuable than the usual advertisements. In an intended way if this facility is utilized in that case it can remarkably boost your customer satisfaction rate. The advantages of organizing for an online meeting in this piece of writing, I will emphasize on it.
Day-by-day the web seminar tools are improving, making it simply inexpensive for all divisions of industry as well. It was more or less a nightmare formerly when asked to arrange an online conference, for an in-person meeting online or like anchoring a meeting over the internet. For the reasons of recurrent connection issues, bandwidth troubles, compatibility issues along with a lot more, it was very complicated.
However, at this time everything has gone through a remarkable technological improvement. In this day and age nearly all of the peripheral devices are plug-and-play, which signifies that neither you have to install a separate driver nor additional related software to make it function appropriately. All you need to do is plug it into the proper socket and your purpose will be served. You are able to take advantage of web conferencing service effortlessly. Either via a local company or online or we can get it. Read More→
Webinar Marketing Tips | How to Have an Effective Webinar
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by Forest Marie
Webinars are very effective ways to market your products and services as well as train your team. Webinar marketing really helps get your point across much easier than using just a teleconference since you can show the attendees exactly what you are talking about.
Here are ten webinar marketing tips so you can have an effective webinar:
1. Plan ahead. Create a schedule of when you will hold the webinars, contact and schedule the speakers, create a way to register for the webinar, get clear on your budget, create your webinar marketing plan, and create any slideshows and visuals you will need.
2. The best time. Choose a time that you will be able to reach the most potential viewers. Mid-afternoon times are best for national audiences. Webinars held on Tuesdays, Wednesdays and Thursdays have better attendance ratios.
3. Market it. Know your target market and how to reach them. Have multiple marketing strategies to promote your webinars. Social media is a great place to build an audience fast. Read More→
Online Marketing – 9 Out Of 10 Business Have Little Or No Idea How To Do It.
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The internet is growing by leaps and bounds globally, yet most businesses (nine out of ten) especially offline businesses are totally ignorant or not proficient about online marketing.
How crucial is it to know about Online Marketing? Consider the following:
- 50% of all offline purchases are now preceded by an online search based on a Pew Study.
- Online Marketing is the fastest growing form of advertising, period.
- If your business is not marketing online, you’re already loosing thousands to your competition.
- 9 out of 10 businesses have little or no idea how to market online.
- The learning curve in online marketing is huge and can cost you a fortune if you don’t know
Companies that are providing Online Marketing Training Solutions are now filling this tremendous need.
“The business world desperately needs to catch up to consumers in terms of the use of the internet”, Craig Garcia, one of the founders of Promo Black Box and President of EDC Gold) stated recently during one of the Promo Black Box live webinars he hosts with Bob Cerfail, President of In Touch Media Group four times a week. Read More→
5 Reasons For Webinar Marketing
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By David Byrd
Webinars are excellent methods of communication, especially when the participants are worlds apart.
The ability to look a person in the eye while they are in another country, or speak with ten people in ten different states at the same time has changed the way we do business forever.
But webinars are not strictly just for communication.They can be used as auditorium replacements, management tools, or even marketing devices.
Marketing is all about getting your message out to as many people in your target market as possible. Here are five reasons webinars are ideal as unique, cost-effective, cost-reducing marketing tools.
1. Out of the Ordinary
Even though webinars are extensively used in the business world, chances are your prospects either haven’t been in one, or have never attended a marketing one. Not only will you stand out from your competitors, the unique experience for your participants will encourage them to pay more attention and help to cement your message in their minds. Read More→
5 Tips for Improving Webinar Attendance
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When you host an audio conference call, web conference, or video conference, you are engaging in an interactive dialogue with your participants. This reveals a weak point: if you conduct the best webinar in the world, but without any participants, do you make a sound?
Finding participants for your webinars is sometimes easy. They could be employees for the quarterly meeting, or your core customers for the big annual product update. Sometimes it’s hard to get an audience, like a webinar for potential customers.
It’s when you have a list of leads and a superb webinar to show them that you need to be a bit creative, or at least unique enough to get people to become participants. Here are some suggestions to use emails, registration pages, and eBooks to increase your webinar attendance. Read More→
Let’s take a look at how you can start using Webinars in your business and seven steps to help you avoid the usual pitfalls and risks when starting out with Webinars.
1. Clearly Define Your Goals
It sounds obvious, but you really need to think about the goal of your Webinar(s), so that you can measure your results. What is your goal?
To acquire leads and bring in new sales?
To educate existing customers on a new product/service?
To obtain research or feedback on an existing offer? Read More→
